THE EFFECT OF THE SOCIAL MEDIA INSTAGRAM @UNTIDAR.OFFICIAL FULFILLMENT THE INFORMATION NEEDS OF FOLLOWERS
PENGARUH MEDIA SOSIAL INSTAGRAM @UNTIDAR.OFFICIAL TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS
Abstract
Instagram is one of the social media platforms widely used as a means of disseminating information, including by educational institutions. Therefore, this study was conducted with the aim of determining and explaining the effect of using the Instagram social media account @untidar.official on meeting the information needs of followers using the Uses and Gratifications Theory. This study used a quantitative method. Data analysis techniques used validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the study indicate that the use of Instagram @untidar.official social media has a significant effect on meeting the information needs of followers.
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Leavy, P. (2023). Research Design Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (Second Edition).
Mauldiiyanti, M., Suciati, P., Devani Putri, K., & Mahesa Putra, B. (2022). Persepsi dan Sikap Publik terhadap Akun Instagram Institusi Pendidikan Sebagai Sumber Informasi Terpercaya. Jurnal Sosial Humaniora Terapan, 4(2).
Sugiyono. (2023). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. www.cvalfabeta.com
Sutrisno, A. P., & Mayangsari, I. D. (2021a). Pengaruh Penggunaan Media Sosial Instagram @humasbdg Terhadap Pemenuhan Kebutuhan Informasi Followers. Jurnal Common , 5. https://doi.org/10.34010/common
Sutrisno, A. P., & Mayangsari, I. D. (2021b). Pengaruh Penggunaan Media Sosial Instagram @humasbdg terhadap Pemenuhan Kebutuhan Informasi Followers. Jurnal Common |, 5. https://doi.org/10.34010/common
Wakas, J. E., & Wulage, M. B. N. (2021). Analisis Teori Uses and Gratification: Motif Menonton Konten Firman Tuhan Influencer Kristen Pada Media Sosial TikTok. https://vt.tiktok.com/ZSJVqaok6/
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Yu, H. (2024). Why Do People Use Metaverse? A Uses and Gratification Theory Perspective. Telematicts and Informatics, 89.
Published
2026-04-12
How to Cite
SAVITA, Aldilla Kurnia Eka; PRAWIRA, R. Yogie; MAULIDA, Hindina.
THE EFFECT OF THE SOCIAL MEDIA INSTAGRAM @UNTIDAR.OFFICIAL FULFILLMENT THE INFORMATION NEEDS OF FOLLOWERS.
Acta Diurna: Jurnal Ilmu Komunikasi, [S.l.], v. 22, n. 1, p. 29-41, apr. 2026.
ISSN 2620-6676.
Available at: <https://jos.unsoed.ac.id/index.php/acta_diurna/article/view/19864>. Date accessed: 16 apr. 2026.
doi: https://doi.org/10.20884/1.actadiurna.2026.22.1.19864.
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