ANALISIS PERSPEKTIF MASYARAKAT TERHADAP PEMBERITAAN TENTANG KASUS KEKERASAN ANTARA JOHNNY DEPP DAN AMBER HEARD
Abstract
Abstract. The defamation trial between Johnny Depp and Amber Heard had become a hot topic of conversation in society. The incident highlighted the fact that Amber Heard, who is a woman, had committed an act of violence against Johnny Depp, who is a man. Male victims are often underestimated by society because of gender stereotypes that men are stronger than women. Moreover, the media still perpetuates this stigma with publishing articles that tend to diminish male victims. This study aims to analyze how the media influences people's perspectives regarding the trial and whether there is gender bias among netizens, especially on social media like Twitter, in providing their opinions. This research uses the mixed method, which is a combination of qualitative and quantitative. Quantitative analysis techniques in this study used Social Network Analysis (SNA) and Digital Opinion Movement (DMO) using Netlytic, while qualitative analysis techniques used literature reviews, in which data were sourced from news articles and journals. The results show that the perspectives of some Twitter users are affected by the media, which tends to be biased. However, most of the others, especially Johnny Depp's supporters, were not affected by this news because of their loyalty and fanaticism towards him.
Keywords: social network analysis, johnny depp, amber heard, gender bias, violence
Abstrak. Persidangan pencemaran nama baik antara pasangan Johnny Depp dan Amber Heard sempat menjadi topik perbincangan hangat di tengah masyarakat. Peristiwa tersebut mengangkat fakta bahwa Amber Heard, yang seorang wanita, telah melakukan tindakan kekerasan terhadap Johnny Depp, yang seorang pria. Korban kekerasan laki-laki seringkali masih dipandang sebelah mata oleh masyarakat karena adanya stereotip gender bahwa laki-laki adalah sosok yang kuat dan perkasa. Terlebih, media masih melanggengkan stigma tersebut dan memberitakan artikel yang cenderung mendukung pihak perempuan. Penelitian ini bertujuan menganalisis bagaimana media mempengaruhi perspektif masyarakat terkait persidangan antara Johnny Depp dan Amber Heard sertaapakah terdapat bias gender pada netizen, khususnya di media sosial Twitter, dalam memberikan opini terkait persidangan antara Amber Heard dan Johnny Depp. Metode penelitian ini menggunakan mix method, yaitu gabungan antara kualitatif dan kuantitatif. Teknik analisis kuantitatif dalam penelitian ini menggunakan Social Network Analysis (SNA) dan Digital Movement Opinion (DMO) dengan aplikasi Netlytic, sedangkan teknik analisis kualitatif menggunakan kajian literatur, yang mana data-data bersumber dari artikel berita, jurnal, dan sejenisnya. Hasil dari penelitian ini menyatakan bahwa perspektif beberapa pengguna Twitter terpengaruh oleh media yang cenderung bias. Namun, sebagian besar lainnya, khususnya pendukung Johnny Depp tidak terpengaruh dengan pemberitaan tersebut karena adanya rasa loyal dan fanatisme terhadap selebriti itu.
Kata kunci: social network analysis, johnny depp, amber hear, bias gender, kekerasan
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