KOMUNIKASI BISNIS DALAM PROSES NEGOSIASI PENJUAL JASA SOL SEPATU KELILING
Abstract
At this time, the door to door cobblers on average complained of the existence of the decline in the
level of sales services their offers. Therefore, they are pursuing a strategy in an effort to increase
profits, through negotiations in the bidding process improvements and pricing services. Therefore,
this paper aims to discuss further so that it can be known how business communication activities
that take place in the process of the negotiations conducted by the seller of the services of the door
to door cobblers in the area of Bandung and its surroundings. This research uses descriptive
methods through the techniques of data collection by means of interviews and observations. As for
the results of the research showed their efforts to obtain the maximum benefit is done in two ways,
namely: repair service deals with how to replace a broken, giving the option to replace potentially
defective, as well as add service. As for the pricing is done with consideration based on the type of
shoes and characteristics of the service buyers.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).