KOMUNIKASI BISNIS DALAM PROSES NEGOSIASI PENJUAL JASA SOL SEPATU KELILING

  • Hanny Hafiar Fakultas Ilmu Komunikasi, Universitas Padjadjaran
  • Heru Ryanto Fakultas Ilmu Komunikasi, Universitas Padjadjaran
  • Priyo Subekti Fakultas Ilmu Komunikasi, Universitas Padjadjaran

Abstract

At this time, the door to door cobblers on average complained of the existence of the decline in the
level of sales services their offers. Therefore, they are pursuing a strategy in an effort to increase
profits, through negotiations in the bidding process improvements and pricing services. Therefore,
this paper aims to discuss further so that it can be known how business communication activities
that take place in the process of the negotiations conducted by the seller of the services of the door
to door cobblers in the area of Bandung and its surroundings. This research uses descriptive
methods through the techniques of data collection by means of interviews and observations. As for
the results of the research showed their efforts to obtain the maximum benefit is done in two ways,
namely: repair service deals with how to replace a broken, giving the option to replace potentially
defective, as well as add service. As for the pricing is done with consideration based on the type of
shoes and characteristics of the service buyers.

Published
2017-04-30
How to Cite
HAFIAR, Hanny; RYANTO, Heru; SUBEKTI, Priyo. KOMUNIKASI BISNIS DALAM PROSES NEGOSIASI PENJUAL JASA SOL SEPATU KELILING. Jurnal Ilmu Komunikasi Acta Diurna, [S.l.], v. 13, n. 1, p. 13-23, apr. 2017. ISSN 2620-6676. Available at: <http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/620>. Date accessed: 10 july 2020.
Section
Articles