STRATEGI CITY BRANDING HUMAS PEMERINTAH KOTA BANDUNG SEBAGAI SMART CITY MELALUI PROGRAM SMART GOVERNANCE

  • Annisa Dwi P Program Studi Ilmu komunikasi, Fakultas Komunikasi dan Bisnis Universitas Telkom
  • Dini Salmiah FA Program Studi Ilmu komunikasi, Fakultas Komunikasi dan Bisnis Universitas Telkom

Abstract

Increased globalization at the present time requires the municipality to compete against its
branding including one of the city is the focus of Bandung smart city. Within three years the city
has made to compete in the international arena to represent Indonesia was chosen as a 6th
Finalist of the world for innovation Smart City of the World Smart City Organization in
Barcelona. Public Relations of the Government of Bandung as a reflection of smart governance
that actively provide information and to interact actively with the audience through both online
and offline media. Researchers used the constructivist paradigm with the aim of research to find
out the city branding strategy undertaken by the Government Public Relations Bandung in
realizing smart city through smart governance program. This study uses descriptive qualitative
method through interview data collection techniques. The object of this research is the
Government Public Relations Bandung. Results of the study revealed that the strategy that is
through the integration of online and offline communications through social media publishing,
electronic and print, establishing media relations, and performed a special event.

Published
2017-10-31
How to Cite
DWI P, Annisa; SALMIAH FA, Dini. STRATEGI CITY BRANDING HUMAS PEMERINTAH KOTA BANDUNG SEBAGAI SMART CITY MELALUI PROGRAM SMART GOVERNANCE. Journal Acta Diurna, [S.l.], v. 13, n. 2, p. 21-32, oct. 2017. ISSN 1412-6443. Available at: <http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/605>. Date accessed: 23 july 2018.
Section
Articles