Mengetahui Tanggapan Publik Terhadap Inisiatif Sosial Perusahaan

Analisis Konten Kuantitatif di Media Sosial Instagram Pertamina Foundation

  • Khairunnisa Nurul Azizah Universitas Padjadjaran

Abstract

The Corporate Social Initiatives (CSI) is an essential component in increasing public acceptance of the company. Previous research has shown that corporate social marketing is the most effective type of corporate social initiative in influencing the company's image in the public's eyes. Social media is one of the new communication channel options to socialize the company's social initiatives to the public due to the high number of social media users in Indonesia. This study explores how corporate social initiatives and message content affect public responses to posts on social media specifically for corporate social responsibility from Pertamina, namely the Pertamina Foundation.

Published
2021-10-25
How to Cite
AZIZAH, Khairunnisa Nurul. Mengetahui Tanggapan Publik Terhadap Inisiatif Sosial Perusahaan. Jurnal Ilmu Komunikasi Acta Diurna, [S.l.], v. 17, n. 2, oct. 2021. ISSN 2620-6676. Available at: <http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/4331>. Date accessed: 04 feb. 2023. doi: https://doi.org/10.20884/1.actadiurna.2021.17.2.4331.
Section
Articles

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.