Komunikasi Pemasaran Geopark Berbasis Masyarakat Melalui Bauran Facebook, Youtube dan Kanal TV
Abstract
Paper ini mengulas pengembangan komunikasi pemasaran pariwisata geopark berbasis masyarakat di desa Peniron Kecamatan Pejagoan Kabupaten Kebu-men. Desa Peniron yang menghadapi sejumlah keterbatasan berhasil mencapai tujuan pemasaran tahap demi tahap setelah mengembangkan komunikasi pema-saran melalui bauran media sosial Facebook, YouTube, dan media tradisional TV secara tanpa bayar. Bauran elemen komunikasi tersebut memberikan efek pada wisatawan untuk berwisata, sehingga desa pertanian tersebut berubah menjadi desa wisata yang memberi manfaat ekonomi baru bagi masyarakat lo-kal, konservasi alam, dan pembangunan berkelanjutan.
Published
2020-07-02
How to Cite
RAHARDJO, aris.
Komunikasi Pemasaran Geopark Berbasis Masyarakat Melalui Bauran Facebook, Youtube dan Kanal TV.
Jurnal Ilmu Komunikasi Acta Diurna, [S.l.], v. 16, n. 1, july 2020.
ISSN 2620-6676.
Available at: <http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/2641>. Date accessed: 26 apr. 2024.
doi: https://doi.org/10.20884/1.actadiurna.2020.16.1.2641.
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