SOCIAL INFORMATION PROCESSING DI FACEBOOK UNTUK PENGEMBANGAN KOMUNITAS SOCIAL ENTREPRENEURS
This study aims to reveal how the tendency of social business players to follow the trend for growing
their business. The research method used in this research is semi-ethnography approach which will be
analyzed qualitatively. This research took the figures of youth social business in Yogyakarta who
survived more than 3 years and use social media as one means of empowerment. In the data collection,
researchers used in-depth interviews, field observations to the grouping of data through the internet.
The results show that in the last three years, young social entrepreneurs more often use facebook and
instagram than other social media to develop social communities and business entrepreneurs.
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