PROSES NEGOSIASI PEREMPUAN WIRAUSAHA AGRIBISNIS PANGAN BERDASARKAN PENDEKATAN SISTEM AGRIBISNIS DI KOTA BOGOR
Abstract
The aims of the study are to describe negotiation process and to find how women entrepreneurs
interpret their negotiations. This study was based on interpretive paradigm with phenomenological
approach that resulted in qualitative data. The selected subject consisted of 16 women entrepreneurs
of food agribusiness in Bogor City. The data were obtained through in-depth interviews, observation
and document analysis. The results show that both formal and informal negotiation process which
involves people/parties with various interests. The success of negotiation process is affected by
negotiation strategies, such as time, location, media communication, and distributive and integrative
strategies.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
