PROSES NEGOSIASI PEREMPUAN WIRAUSAHA AGRIBISNIS PANGAN BERDASARKAN PENDEKATAN SISTEM AGRIBISNIS DI KOTA BOGOR

  • Yusalina Yusalina Institut Pertanian Bogor
  • Rachmat Pambudy Institut Pertanian Bogor

Abstract

The aims of the study are to describe negotiation process and to find how women entrepreneurs
interpret their negotiations. This study was based on interpretive paradigm with phenomenological
approach that resulted in qualitative data. The selected subject consisted of 16 women entrepreneurs
of food agribusiness in Bogor City. The data were obtained through in-depth interviews, observation
and document analysis. The results show that both formal and informal negotiation process which
involves people/parties with various interests. The success of negotiation process is affected by
negotiation strategies, such as time, location, media communication, and distributive and integrative
strategies.

Published
2018-04-30
How to Cite
YUSALINA, Yusalina; PAMBUDY, Rachmat. PROSES NEGOSIASI PEREMPUAN WIRAUSAHA AGRIBISNIS PANGAN BERDASARKAN PENDEKATAN SISTEM AGRIBISNIS DI KOTA BOGOR. Journal Acta Diurna, [S.l.], v. 14, n. 1, apr. 2018. ISSN 1412-6443. Available at: <http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/1142>. Date accessed: 17 dec. 2018.
Section
Articles