HEGEMONI AMERIKA SERIKAT DI SERI KOMIK CAPTAIN AMERICA STEVE ROGERS
This research aimed to describe a critical discourse analysis about hegemony where United States positioned
their country as superpower country in Captain America: Steve Rogers comic series. Method used in this
research was Critical Discourse Analysis Norman Fairclough with qualitative data and critical paradigm. The
results of this research showed that Captain America: Steve Rogers comic series has hegemony messages of
United States as superpower country. It was reflected through appearance, personality, words, and the
ideology of Captain America while positioning the enemy as the opposites of the aspects above. Captain
America: Steve Rogers used social, historical, and political factors to ease their hegemony messages being
absorbed by reader. The conclusion of this study is Captain America: Steve Rogers comic series have nation
branding hegemony messages of the United States as a superpower country. Furthermore, it is expected that
the study about hegemony would get more attention because hegemony subject would evolve socially and
ideologically in our society.
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