Local Hero dan Inovasi Digital Pelestarian Budaya Lokal: Studi Kasus Sanggar Seni Larasati Purbalingga
Abstract
Pelestarian budaya Indonesia mengalami tantangan signifikan di era globalisasi, terutama dalam menarik minat generasi muda yang terpapar oleh budaya populer. Penelitian ini bertujuan untuk menganalisis peran pendiri Sanggar Seni Larasati,sebagai local hero yang menginspirasi komunitas dalam melestarikan dan memperkenalkan kesenian tradisional, khususnya kesenian Banyumas. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, di mana data dikumpulkan melalui wawancara mendalam dengan pendiri sanggar, anggota komunitas, dan observasi langsung kegiatan yang dilaksanakan sanggar. Hasil penelitian menunjukkan bahwa pendiri Sanggar Seni Larasati memainkan peran kunci sebagai katalisator perubahan dengan mempromosikan inovasi berbasis komunitas yang berfokus pada tiga strategi utama. Pertama, membangun jaringan aktif dengan komunitas seni lokal dan nasional untuk memperkuat kolaborasi dalam acara seni tradisional. Kedua, mendorong keterlibatan komunitas secara langsung dalam acara-acara seni baik di tingkat lokal maupun nasional, yang telah meningkatkan apresiasi terhadap kesenian tradisional Banyumas. Ketiga, mengadopsi teknologi digital sebagai alat inovatif untuk memperluas jangkauan dan meningkatkan eksposur seni tradisional di kalangan generasi muda. Penelitian ini menemukan bahwa inisiatif berbasis komunitas yang dipimpin oleh local hero dapat memberikan dampak transformatif dalam pelestarian budaya, memperkuat identitas lokal, serta meningkatkan partisipasi masyarakat. Selain itu, penelitian ini mendukung pencapaian Sustainable Development Goals (SDGs), terutama tujuan ke-11 tentang kota dan komunitas yang berkelanjutan melalui pelestarian warisan budaya lokal.
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