THE INFLUENCE OF DIGITAL LITERACY AND SELF-EFFICACY ON DIGITAL ENTREPRENEURIAL INTENTIONS WITH ENTREPRENEURIAL MOTIVATION AS A MODERATING VARIABLE
Abstract
The problem in this study is the students' low digital entrepreneurial intention, despite having received digital entrepreneurship instruction and practical experience at school. This study aims to analyze the influence of digital literacy and self-efficacy on digital entrepreneurial intention and to test the role of entrepreneurial motivation as a moderating variable among students majoring in Digital Business at SMK PGRI Cikoneng for the 2025/2026 academic year. This research employs a quantitative approach with a survey method. The population comprised 106 students, all of whom were selected as the sample using a total sampling technique. Data was collected via questionnaires and analyzed using multiple linear regression analysis as well as Moderated Regression Analysis (MRA) using IBM SPSS Statistics 31. The results indicate that digital literacy and self-efficacy have a positive and significant effect on digital entrepreneurial intention. Meanwhile, entrepreneurial motivation fails to moderate the effect of digital literacy on digital entrepreneurial intention, as well as the effect of self-efficacy on digital entrepreneurial intention. Thus, digital literacy and self-efficacy are significant factors in increasing students' digital entrepreneurial intention, whereas entrepreneurial motivation does not act as a moderating variable in these relationships
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Setiawan, G. T., & Lestari, E. D. (2021). THE EFFECT OF ENTREPRENEURSHIP EDUCATION TO STUDENT’S ENTREPRENEURIAL INTENTION WITH SELF-EFFICACY AS MEDIATING VARIABLE. Vol. 16 No. 2.
Wigfield, A., & Eccles, J. S. (2000). Expectancy–Value Theory of Achievement Motivation. Contemporary Educational Psychology, 25(1), 68–81. https://doi.org/10.1006/ceps.1999.1015
Ajzen, I. (1991). The Theory of Planned Behavior. Academic Press, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
APJII. (2024). APJII Jumlah Pengguna Internet Indonesia Tembus 221 Juta Orang [Press Release / News]. Asosiasi Penyelenggara Jasa Internet Indonesia. https://apjii.or.id/berita/d/apjii-jumlah-pengguna-internet-indonesia-tembus-221-juta-orang
Asrib, A. R., Rakib, M., Rahmatullah, M. Ihsan Said, & Hasan, M. (2023). Pengaruh Literasi Bisnis Digital dan Efikasi Diri terhadap Intensi Beriwirausaha Mahasiswa Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Makassar. Journal of Economic Education and Entrepreneurship Studies, 4(2), 601–618. https://doi.org/10.26858/je3s.v4i2.1178
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Merican Psychological Association, 84(2), 191–215. https://doi.org/10.1037/0033-295X.84.2.191
Faikha, R., & Nurlaili, E. I. (2025). ANALISIS PERAN LITERASI DIGITAL DALAM MENINGKATKAN INTENSI BERWIRAUSAHA DIGITAL: SEBUAH KAJIAN LITERATUR. Indonesian Journal of Economy, Business, Entrepreneuship and Finance, 5.
Gustmaloe, B., Wibowo, A., & Sebayang, K. D. A. (2024). Pengaruh Literasi Digital dan Motivasi Terhadap Intensi Berwirausaha Digital Dengan Penggunaan Media Sosial Sebagai Variabel Moderasi.
Haliza, N. (2022). PENGARUH LITERASI DIGITAL, EFIKASI DIRI DAN EKSPEKTASI PENDAPATAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA ANGKATAN 2017. Indonesian Journal of Economy, Business, Entrepreneuship and Finance, 2(2), 172–186. https://doi.org/10.53067/ijebef.v2i2.68
Hidayat, N., Sugiardi, S., Gunawan, S., Rawa, R. D., & Puspitasari, N. (2025). The Moderating Role of Self Efficacy on the Effect of Digital Literacy on Entrepreneurial Intention. Equator Journal of Management and Entrepreneurship (EJME), 13(3), 211–224. https://doi.org/10.26418/ejme.v13i3.93993
Kementerian Koordinator Bidang Perekonomian RI. (2025). Dukungan Transformasi Digital dalam Mengakselerasi Pertumbuhan Ekonomi Nasional [Goverment Press Release]. Kemenko Perekonomian RI. https://www.ekon.go.id/publikasi/detail/6628/dukungan-transformasi-digital-dalam-mengakselerasi-pertumbuhan-ekonomi-nasional
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Kemnaker RI. (2023, March 14). Kemampuan Digital Calon Pekerja Masih Rendah, Kemnaker RI Dorong Implementasi 3 Faktor. TIMES Indonesia. https://timesindonesia.co.id/pendidikan/448735/kemampuan-digital-calon-pekerja-masih-rendah-kemnaker-ri-dorong-implementasi-3-faktor?utm_source=chatgpt.com
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Larasati, A. A., Prayekti, & Subiyanto, D. (2025). Pengaruh Self-Efficacy Dan Dukungan Institusional Terhadap Entrepreneurial Intention Yang Dimoderasi Oleh Motivasi Intrinsik. JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), Vol. 9, Hal. 365-374. https://doi.org/10.29408/jpek.v9i1.29899
Marcellyna, R. (2025). PENGARUH LITERASI DIGITAL DAN EFIKASI DIRI TERHADAP INTENSI BERWIRAUSAHA. 21(4).
Muamar Rinaldi, Harrington B. Silaban, Laura Magdalena Tambunan, 4Maria Audina Rumapea, Regina Laurensia Br. Ginting, Rossi Dearni Lingga, & Teresia Reginanta Ginting. (2024). Pengaruh Pengetahuan Kewirausahaan dan Self Efficacy terhadap Minat Berwirausaha pada Mahasiswa Pendidikan Ekonomi Stambuk 2021 Universitas Negeri Medan. Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi, 2(4), 414–426. https://doi.org/10.61132/anggaran.v2i4.1059
Nuraida, Robbi, M. I. K., Pakpahan, V. E. A., Sari, N. L. A. N. I., & Supita, I. (2024). Pengaruh Pendidikan Kewirausahaan, Literasi Digital, Efikasi Diri, dan Inovasi Terhadap Niat Berwirausaha. Indonesian Educational Administration and Leadership Journal (IDEAL), 03(2), 1–16.
Rahmah, R., & Gufron, M. (2023). PENGARUH LITERASI DIGITAL DAN EFIKASI DIRI TERHADAP INTENSI BERWIRAUSAHA MAHASISWA UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG. ARMADA: Jurnal Penelitian Multidisiplin, 1(7), 684–697. https://doi.org/10.55681/armada.v1i7.677
Rizal, C., Rosyidah, U. A., Yusnanto, T., Akbar, Muh. R., Hidayat, L., Wardhani, A. K., Setiawan, Dr. J., Ilham, A., Rahajeng, E., Yunus, R., Irawan, J. D., MUFLIHAH, Y., Nay, F. A., & Asari, A. (2022). LITERASI DIGITAL (cetakan pertama). PT Global Eksekutif Teknologi. http://www.globaleksekutifteknologi.co.id/
Rojoki Manullang, D., & Waspada, I. (2022). Peran self-efficacy dalam memoderasi pengaruh digital literacy terhadap entrepreneurial intention. Jurnal Riset Pendidikan Ekonomi, 7(2), 118–129. https://doi.org/10.21067/jrpe.v7i2.6797
Setiawan, G. T., & Lestari, E. D. (2021). THE EFFECT OF ENTREPRENEURSHIP EDUCATION TO STUDENT’S ENTREPRENEURIAL INTENTION WITH SELF-EFFICACY AS MEDIATING VARIABLE. Vol. 16 No. 2.
Wigfield, A., & Eccles, J. S. (2000). Expectancy–Value Theory of Achievement Motivation. Contemporary Educational Psychology, 25(1), 68–81. https://doi.org/10.1006/ceps.1999.1015
Published
2026-09-16
How to Cite
RAHMAWATI, Indri Siti et al.
THE INFLUENCE OF DIGITAL LITERACY AND SELF-EFFICACY ON DIGITAL ENTREPRENEURIAL INTENTIONS WITH ENTREPRENEURIAL MOTIVATION AS A MODERATING VARIABLE.
Soedirman Economics Education Journal, [S.l.], v. 7, n. 2, p. 212-229, sep. 2026.
ISSN 2686-6277.
Available at: <https://jos.unsoed.ac.id/index.php/seej/article/view/22688>. Date accessed: 06 oct. 2026.
doi: https://doi.org/10.32424/seej.v7i2.22688.
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