THE USE OF IE MATRIX AND SWOT MATRIKS IN SINGLE USE HAEMODIALYSIS SERVICE STRATEGY IN HOSPITAL X BANYUMAS DISTRICT

Nur Fitri Margaretna; Wahyu Rhomadon; Purwadhi Purwadhi; Yani Restiani Widjaja

doi:10.20884/1.mandala.2025.18.1.13991

Nur Fitri Margaretna Klinik Pratama Soedirman, Jenderal Soedirman University
Wahyu Rhomadon Adhirajasa Reswara Sanjaya University, Bandung
Purwadhi Purwadhi Adhirajasa Reswara Sanjaya University, Bandung
Yani Restiani Widjaja Adhirajasa Reswara Sanjaya University, Bandung

DOI: https://doi.org/10.20884/1.mandala.2025.18.1.13991

Abstract

Hemodialysis (HD) is vital for managing patients with end-stage chronic kidney disease, ensuring their quality of life. Hospital X in Banyumas District, a private Type C hospital, has adopted single-use dialyzers to enhance safety and minimize infection risks. This study employs the Internal-External (IE) and SWOT matrices to develop strategies for improving the hospital's single-use HD services. Data were gathered through interviews, questionnaires, and hospital records, focusing on internal and external factors affecting HD services. The IE matrix indicates that the hospital is positioned for aggressive growth, suggesting strategies like market penetration, product development, and supply chain integration. The SWOT analysis identifies several strengths, such as BPJS support and a strategic location, while addressing weaknesses like limited promotional activities and dependency on vendors. Opportunities include government health policies and technological advancements, counterbalanced by threats such as economic instability and increased competition. Key recommendations include strengthening internal coordination, leveraging BPJS support, optimizing promotional strategies, and addressing vendor dependency through diversification. These strategies aim to enhance efficiency, attract more patients, and ensure competitive advantage. By aligning internal strengths with external opportunities, Hospital X can sustainably grow its HD services and improve overall healthcare delivery.

References

Fikri, G., Marlena, E., Fitriani, P., Aliyudin, A., & Veranita, M. (2024). Strategi Manajemen: Analisis Lingkungan Internal dan Eksternal. Service Management Triangle: Jurnal Manajemen Jasa, 6(1), 1-12.
Isniati, & Fajriansyah, M. (2019). Manajemen Strategik: Intisari Konsep dan Teori (I ed.). (Giovanny, Ed.) Yogyakarta: Penerbit ANDI (Anggota IKAPI).
Lisman, H. M., Soewondo, P., Istanti, N., & Aini, M. (2023). Dialysis Center Business Plan Design Thinking Marketing Strategy in Haemodialysis Services. Syntax Admiration, 4(5), 634-639.
Manurung, A., Vaiga, R., Sofia, Maryam, R., & Veranita, M. (2024). Analisis SWOT Matriks IFE dan EFE untuk Menentukan Strategi Pengembangan Pelayanan Klinik Rawat Jalan Pratama Bamma. Journal of Social and Economics Research (JSER), 6(1), 1255-1265.
Menteri Kesehatan Republik Indonesia. (2023). Peraturan Menteri Kesehatan Republik Indonesia Nomor 3 Tahun 2023 tentang Standar Tarif Pelayanan Kesehatan dalam Penyelenggaraan Program Jaminan Kesehatan. Jakarta: Kementerian Kesehatan Republik Indonesia.
Perkumpulan Nefrologi Indonesia. (2018). 11th Report Of Indonesian Renal Registry. Jakarta: Perkumpulan Nefrologi Indonesia (PERNEFRI).
Putra, A. & Dewi, L., 2023. Penggunaan Analisis SWOT dalam Meningkatkan Layanan Kesehatan. Jurnal Strategi Pelayanan Kesehatan, 14(2), pp.88-98.
Rahmawati, D. & Susanti, R., 2020. Analisis Matriks IE dalam Strategi Operasional Rumah Sakit. Jurnal Administrasi Kesehatan, 18(4), pp.112-120.
Sari, M.K., et al., 2022. Pengaruh Analisis SWOT dan Matriks IE pada Perencanaan Strategi. Jurnal Manajemen Kesehatan Indonesia, 27(3), pp.123-131.
Thian, A. (2023). Manajemen Strategi. (G. Irawan, Ed.) Yogyakarta: Penerbit Cahaya Harapan.
Wahyudin, W., Zainuddin, Z., Kamriana, K., & Hartina, H. (2021). Pengaruh Pemberian Terapi Mendengarkan Ceramah Ust. Khalid Basalamah Terhadap Penurunan Tingkat Kecemasan Pada Pasien Penyakit Kronis Di Rsud H. Padjonga Dg Ngalle Kabupaten Takalar. Healthy Tadulako Journal (Jurnal Kesehatan Tadulako), 7(2), 100-108. https://doi.org/10.22487/htj.v7i2.458
Yunus, M., Ibrahim, M., Musnadi, S., Akmal, Buchari, A. M., Marzuki, . . . Adnan. (2024). Manajemen Strategi. (Maulizar, & M. H. Utama, Eds.) Yogyakarta: Penerbit Deepublish Digital (Grup Penerbitan CV Budi Utama).