The Impact of Product Quality, Price Perception and Promotion on Purchase Decisions (Study on Bandeng Presto Bu Jumiati in Juwana Pati)

Abstract

This research aims to identify components that can influence the influence of product quality, price perception and promotion on the decision to purchase presto milkfish in Juwana Pati. This research uses a quantitative approach, with examiners sending questionnaires via Google Form to one hundred respondents. Multiple linear regression tests based on SPSS 25 statistics were used in the purposive sampling method. This research tracks consumers who have purchased presto milkfish products at Juwana Pati. The results show that product quality and promotion have a positive and significant effect on purchasing decisions Meeanwhile, price perception has no positive effect on purchasing decision  for Bandeng Presto products in Juwana Pati.