Implementasi Komunikasi Efektif dalam Meningkatkan Profesionalitas Layanan UMKM HT Soedirman

Abstract

HT Soedirman is a Micro, Small, and Medium Enterprises (MSMEs) engaged in HT rental services located in Tanjung Village, South Purwokerto District, Banyumas Regency, Central Java. This business has been known by many circles, such as students and agency employees in various activities because the price is affordable and the quality unit is the value of HT Soedirman. However, HT Soedirman still faces challenges in dealing with customers who often do not comply with the Terms and Conditions that are enforced, customers forget the procedures for using HT due to undocumented SOPs, to promotional content on social media that depends on HT tenants. This service program aims to create Terms & Conditions to minimize the risk of loss and increase customer compliance, make an easy-to-understand SOP video for the use of HT, and digital branding through promotional content. The method is designed with an interactive, educational, and applicative approach that focuses on solving problems faced by partners through direct practical learning. The result of this service activity is a digital document of HT rental Terms and Conditions that has been systematically compiled in PDF format which has become a new operational standard in the rental transaction process and is used as a reference for customers before picking up HT units. In addition to this, the service team developed a video SOP on the use of HT and strengthened branding through promotional content that showcased the advantages of HT services.