Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica

Abstract

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to assist CV Arlingga Medica in improving the marketing of circumcision pants products through the utilization of online media. The approach used is participatory, involving MSME owners in every stage of the activity, starting from needs analysis, development of digital marketing strategies, to implementation and evaluation. The results of this assistance show significant improvements in administrative management, market reach, customer interaction, and sales volume. The use of online media such as social media, marketplaces, and websites has proven to be an effective solution for expanding market access and increasing brand awareness. This study concludes that targeted and technology-based assistance can have a positive impact on MSME growth, especially in addressing the challenges of the digital era.

Keywords: MSMEs, online marketing, circumcision pants, digitalization.