Pendampingan Strategis "Titip Temani": Dari Rasa Lokal ke Pengalaman Kuliner Istimewa di Purwokerto Pendampingan Strategi UMKM

Abstract

This article focuses on the handling and mentoring of “Titip Temani” restaurant MSMEs in Purwokerto. This restaurant faces challenges in increasing sales, especially in utilizing digital platforms such as Instagram, WhatsApp, and food delivery services (GoFood, GrabFood, ShopeeFood). The main objective of the intervention was to help the restaurant optimize the use of these digital platforms to increase the number of orders and overall revenue. Through mentoring activities, the team provided training on digital marketing strategies, including content creation on Instagram, use of WhatsApp Business to communicate directly with customers, and registration and menu management on food delivery platforms. This was followed by monitoring and evaluation to measure the effectiveness of the strategies implemented. The results of the intervention showed a significant increase in the number of orders through digital platforms. The use of Instagram as a promotional tool attracted more customers, while WhatsApp made the ordering process easier. The three food delivery platforms (GoFood, GrabFood, ShopeeFood) contributed the most to the increase in restaurant sales. Restaurants also experienced an increase in revenue after the implementation of this digital strategy.