PENGEMBANGAN AGROWISATA KALIGUA BREBES JAWA TENGAH BERBASIS PEMBERDAYAAN POTENSI MASYARAKAT DAN KEARFIAN LOKAL
Abstract
Agrowisata Kaligua di Kabupaten Brebes merupakan salah satu destinasi wisata berbasis perkebunan teh yang memiliki potensi besar untuk dikembangkan sebagai pariwisata berkelanjutan. Namun demikian, pengembangannya masih menghadapi berbagai tantangan, seperti belum optimalnya keterlibatan masyarakat lokal, rendahnya kapasitas kelembagaan, keterbatasan inovasi produk wisata, serta belum terintegrasinya kearifan lokal dalam tata kelola destinasi. Penelitian ini bertujuan menganalisis strategi pengembangan Agrowisata Kaligua berbasis pemberdayaan potensi masyarakat dan kearifan lokal. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Informan penelitian terdiri atas kelompok usaha kecil, kelompok tani, dan pengelola Agrowisata Kaligua. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi, kemudian dianalisis secara interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa kelompok tani, UMKM, dan Pokdarwis memiliki peran strategis dalam menciptakan produk, atraksi, serta tata kelola wisata yang berkelanjutan. Strategi pengembangan yang direkomendasikan meliputi penguatan kapasitas masyarakat, pengembangan produk berbasis potensi lokal, integrasi kearifan lokal ke dalam atraksi wisata, penguatan kelembagaan, digitalisasi pemasaran, serta konservasi lingkungan. Implementasi strategi tersebut diharapkan mampu meningkatkan kesejahteraan masyarakat, memperkuat identitas budaya lokal, dan menjadikan Agrowisata Kaligua sebagai destinasi unggulan yang inklusif dan berkelanjutan di Jawa Tengah.
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