PRAKTIK KEWACANAAN DALAM KONSTRUKSI IDENTITAS BUDAYA BANYUMASAN PADA MAJALAH ANCAS
Abstract
Ancas Magazine is a Banyumasan language magazine published on the initiative of writers and cultural figures in Banyumas. The Wigati column is the most important column in Ancas Magazine because it contains articles in the form of news or important information about the Barlingmascakeb area. The aim is to dissect the representation of Banyumasan cultural identity through the construction of language used in the discourse of the column. This study uses a qualitative approach with Norman Fairclough's critical discourse approach theory. The data for this study are in the form of written data and oral data from the library study and interview methods. This study combines two data analysis methods, namely the matching method and the distribution method. Based on the results of the analysis that has been carried out, in constructing the discourse in the Wigati Column, there is a compilation of repetitive/excessive vocabulary, the use of metaphors, the use of pronominal inyong rika kabeh side by side in the textual dimension. In addition, in the practice of discourse, it was found that there was a specific purpose or vision for publishing the magazine that uses the Banyumasan language. This shows the formation and maintenance of Banyumasan cultural identity so that it is not eroded by time.
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