OPTIMALISASI PEMASARAN MELALUI E-COMMERCE DAN DESAIN KEMASAN PADA UMKM “RUMAH BUMBUKU” SEBAGAI UPAYA PERLUASAN PASAR DAN PENINGKATAN PENJUALAN
Abstract
This community service program is aimed at helping micro, small, and medium enterprises (MSMEs) under "Rumah Bumbuku". The business is located at Jl. Kom. BB. Suprapto alley 3 no 21 RT 3 RW 4, Purwokerto Lor, East Purwokerto District. The products offered by UMKM "Rumah Bumbu" are various packaged seasonings, including kebuli rice seasoning, yellow rice, tongseng, soup, rendang, stew, opor ayam, and other seasonings. The business faces several challenges, including suboptimal marketing, simple product packaging, limited production equipment, and non-standardized financial management. To tackle these problems, the community service team will provide training sessions to optimize e-commerce, introduce Facebook Ads, promote online, train on product photography, branding, attractive packaging, and standardized financial management. The program aims to support increased sales and create competitive products. The output of this service program will be an article at the national/international seminar of LPPM Unseod and a video profile of the results
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