PELATIHAN DIGITALISASI UMKM GUNA MENDUKUNG PEMASARAN ONLINE DAN DAYA SAING PRODUK EKONOMI KREATIF PADA UMKM “G3 COLLECTION”

Abstrak

MSMEs play an important role in improving the economy so they need to be supported by community service activities as a form of higher education's contribution to society, especially in this activity for MSMEs. The community service program is carried out at the MSME "G3 Collection" which is located at Watumas rt 04/rw 04, Purwanegara, North Purwokerto. The various products from the "G3 Collection" MSME include fashion and craft (macrame bags, knitting, chair cushion covers, clothing, etc.). Business problems faced include a lack of ability to market products online, not having an attractive product catalogue, limited production equipment, unattractive product packaging, and financial management that is not yet standardized. Based on these problems, the community service team intends to provide marketing digitalization training such as an introduction to how to maximize online media as promotional media, training on product photography, branding, packaging, and standardized business financial management as an effort to support online marketing and the competitive advantage of creative economy products produced by MSME "G3 Collection". The output of this community service program is an article at the LPPM national seminar at Jenderal Soedirman University.