“REVENGE TOURISM” PASCA-PANDEMI COVID-19: PERAN MEDIA SOSIAL DAN DAMPAKNYA TERHADAP OVERTOURISM DI KABUPATEN BANYUMAS
Abstract
Di era pasca-pandemi COVID-19, industri pariwisata telah menyaksikan fenomena unik yang dikenal sebagai “Revenge Tourism,” dimana wisatawan dengan antusias melanjutkan perjalanan mereka setelah periode pembatasan perjalanan. Penelitian ini, yang mengkaji Kabupaten Banyumas sebagai fokusnya, menginvestigasi peran yang signifikan dari media sosial dalam mempengaruhi fenomena overtourism serta memberlakukannya. Dengan menggunakan pendekatan penelitian kualitatif, kami mengumpulkan dan menganalisis data melalui wawancara mendalam dengan pemangku kepentingan pariwisata dan pengguna aktif media sosial. Hasil penelitian kami mengindikasikan bahwa media sosial mempunyai peranan yang signifikan dalam membentuk persepsi dan pengambilan keputusan wisatawan dalam mengunjungi destinasi di Kabupaten Banyumas. Namun dampak dari promosi yang gencar ini adalah menumpuknya wisatawan secara berlebihan di destinasi tertentu sehingga mengancam kelestarian lingkungan dan kualitas pengalaman wisata. Dalam konteks ini, kajian ini menyoroti pentingnya pendekatan pariwisata berkelanjutan dalam menahan tantangan overtourism dan menjamin kelangsungan destinasi wisata jangka panjang di Kabupaten Banyumas.
References
Abdullah, M.A. (2021). Revenge tourism: Trend or impact post-pandemic Covid-19? Promoting Creative Tourism: Current Issues in Tourism Research. https://doi.org/10.1201/9781003095484-89.
Agyapong, E., & Yuan, J. (2022). Social Media Impact on Tourism Destination Decision: Evidence from International Students in China. Open Journal of Applied Sciences. https://doi.org/10.4236/ojapps.2022.1212143.
Alzaydi, Z.M., & Elsharnouby, M.H. (2023). Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism. Future Business Journal, 9. https://doi.org/10.1186/s43093-023-00220-5.
An, S., Kim, W., Lee, B., & Suh, J. (2022). A Study on the Tourism-Related Information Consumption Process of Tourists on Social Networking Sites. Sustainability. https://doi.org/10.3390/su14073980.
Cheung, C., Takashima, M., Choi, H.(., Yang, H., & Tung, V.W. (2021). The impact of COVID-19 pandemic on the psychological needs of tourists: implications for the travel and tourism industry. Journal of Travel & Tourism Marketing, 38, 155 - 166. https://doi.org/10.1080/10548408.2021.1887055.
Fernández, J.M., Sanchez, D.M., & Izquierdo, L.E. (2022). Tourism Planning and Management during COVID-19 Pandemic: A Lesson from Girona. Open Journal of Social Sciences. https://doi.org/10.4236/jss.2022.106023.
Hysa, B., Zdonek, I., & Karasek, A. (2022). Social Media in Sustainable Tourism Recovery. Sustainability. https://doi.org/10.3390/su14020760.
Joo, D., Xu, W., Lee, J., Lee, C., & Woosnam, K.M. (2021). Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. Journal of Destination Marketing & Management, 19, 100553 - 100553. https://doi.org/10.1016/j.jdmm.2021.100553.
Lapointe, D. (2020). Reconnecting tourism after COVID-19: the paradox of alterity in tourism areas. Tourism Geographies, 22, 633 - 638. https://doi.org/10.1080/14616688.2020.1762115.
Majdak, P., & de Almeida, A.M. (2022). Pre-Emptively Managing Overtourism by Promoting Rural Tourism in Low-Density Areas: Lessons from Madeira. Sustainability. https://doi.org/10.3390/su14020757.
Mandasari, V. (2021). Tourists’ Decision Making in Choosing Destination Place. Journal of Economics, Finance And Management Studies. https://doi.org/10.47191/jefms%2Fv4-i10-20.
Mihalič, T. (2020). Conceptualising overtourism: A sustainability approach. Annals of Tourism Research, 84, 103025. https://doi.org/10.1016/j.annals.2020.103025.
Nepal, R., & Nepal, S.K. (2019). Managing overtourism through economic taxation: policy lessons from five countries. Tourism Geographies, 23, 1094 - 1115. https://doi.org/10.1080/14616688.2019.1669070.
Nunkoo, R., Gursoy, D., & Dwivedi, Y.K. (2020). Effects of social media on residents’ attitudes to tourism: conceptual framework and research propositions. Journal of Sustainable Tourism, 31, 350 - 366. https://doi.org/10.1080/09669582.2020.1845710.
Pan, S., Gao, M., Kim, H., Shah, K.J., Pei, S., & Chiang, P. (2018). Advances and challenges in sustainable tourism toward a green economy. The Science of the total environment, 635, 452-469. https://doi.org/10.1016/j.scitotenv.2018.04.134.
Panzer-Krause, S. (2022). Rural Tourism in and after the COVID-19 Era: “Revenge Travel” or Chance for a Degrowth-Oriented Restart? Cases from Ireland and Germany. Tourism and Hospitality. https://doi.org/10.3390/tourhosp3020026.
Pártlová, P. (2023). SOCIAL MEDIA AS A TOOL OF BUILDING REPUTATION AND IDENTITY OF NATIONAL.
Rather, R.A. (2021). Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic. Current Issues in Tourism, 24, 3275 - 3283. https://doi.org/10.1080/13683500.2021.1884666.
Saxena, S.K., Kumar, A., & Kumar, P. (2021). Post-pandemic tourism: The desired wave of recovery in India. Turyzm/Tourism. https://doi.org/10.18778/0867-5856.31.2.11.
Sudjana, A.A., Aini, S.N., & Nizar, H.K. (2021). REVENGE TOURISM: ANALISIS MINAT WISATAWAN PASCA PANDEMI COVID-19. https://doi.org/10.47256/PRINGGITAN.V2I01.158.
Then, J., & Yulius, K.G. (2022). Motivation and Interest in Traveling of Young Traveler During Revenge Tourism. Global Research on Tourism Development and Advancement. https://doi.org/10.21632/garuda.4.2.110-121.
Toubes, D.R., & Araújo-Vila, N. (2022). A Review Research on Tourism in the Green Economy. Economies. https://doi.org/10.3390/economies10060137.
Zhao, S., & Liu, Y. (2023). Revenge tourism after the lockdown: based on the SOR framework and extended TPB model. Journal of Travel & Tourism Marketing, 40, 416 - 433. https://doi.org/10.1080/10548408.2023.2256777.
Agyapong, E., & Yuan, J. (2022). Social Media Impact on Tourism Destination Decision: Evidence from International Students in China. Open Journal of Applied Sciences. https://doi.org/10.4236/ojapps.2022.1212143.
Alzaydi, Z.M., & Elsharnouby, M.H. (2023). Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism. Future Business Journal, 9. https://doi.org/10.1186/s43093-023-00220-5.
An, S., Kim, W., Lee, B., & Suh, J. (2022). A Study on the Tourism-Related Information Consumption Process of Tourists on Social Networking Sites. Sustainability. https://doi.org/10.3390/su14073980.
Cheung, C., Takashima, M., Choi, H.(., Yang, H., & Tung, V.W. (2021). The impact of COVID-19 pandemic on the psychological needs of tourists: implications for the travel and tourism industry. Journal of Travel & Tourism Marketing, 38, 155 - 166. https://doi.org/10.1080/10548408.2021.1887055.
Fernández, J.M., Sanchez, D.M., & Izquierdo, L.E. (2022). Tourism Planning and Management during COVID-19 Pandemic: A Lesson from Girona. Open Journal of Social Sciences. https://doi.org/10.4236/jss.2022.106023.
Hysa, B., Zdonek, I., & Karasek, A. (2022). Social Media in Sustainable Tourism Recovery. Sustainability. https://doi.org/10.3390/su14020760.
Joo, D., Xu, W., Lee, J., Lee, C., & Woosnam, K.M. (2021). Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. Journal of Destination Marketing & Management, 19, 100553 - 100553. https://doi.org/10.1016/j.jdmm.2021.100553.
Lapointe, D. (2020). Reconnecting tourism after COVID-19: the paradox of alterity in tourism areas. Tourism Geographies, 22, 633 - 638. https://doi.org/10.1080/14616688.2020.1762115.
Majdak, P., & de Almeida, A.M. (2022). Pre-Emptively Managing Overtourism by Promoting Rural Tourism in Low-Density Areas: Lessons from Madeira. Sustainability. https://doi.org/10.3390/su14020757.
Mandasari, V. (2021). Tourists’ Decision Making in Choosing Destination Place. Journal of Economics, Finance And Management Studies. https://doi.org/10.47191/jefms%2Fv4-i10-20.
Mihalič, T. (2020). Conceptualising overtourism: A sustainability approach. Annals of Tourism Research, 84, 103025. https://doi.org/10.1016/j.annals.2020.103025.
Nepal, R., & Nepal, S.K. (2019). Managing overtourism through economic taxation: policy lessons from five countries. Tourism Geographies, 23, 1094 - 1115. https://doi.org/10.1080/14616688.2019.1669070.
Nunkoo, R., Gursoy, D., & Dwivedi, Y.K. (2020). Effects of social media on residents’ attitudes to tourism: conceptual framework and research propositions. Journal of Sustainable Tourism, 31, 350 - 366. https://doi.org/10.1080/09669582.2020.1845710.
Pan, S., Gao, M., Kim, H., Shah, K.J., Pei, S., & Chiang, P. (2018). Advances and challenges in sustainable tourism toward a green economy. The Science of the total environment, 635, 452-469. https://doi.org/10.1016/j.scitotenv.2018.04.134.
Panzer-Krause, S. (2022). Rural Tourism in and after the COVID-19 Era: “Revenge Travel” or Chance for a Degrowth-Oriented Restart? Cases from Ireland and Germany. Tourism and Hospitality. https://doi.org/10.3390/tourhosp3020026.
Pártlová, P. (2023). SOCIAL MEDIA AS A TOOL OF BUILDING REPUTATION AND IDENTITY OF NATIONAL.
Rather, R.A. (2021). Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic. Current Issues in Tourism, 24, 3275 - 3283. https://doi.org/10.1080/13683500.2021.1884666.
Saxena, S.K., Kumar, A., & Kumar, P. (2021). Post-pandemic tourism: The desired wave of recovery in India. Turyzm/Tourism. https://doi.org/10.18778/0867-5856.31.2.11.
Sudjana, A.A., Aini, S.N., & Nizar, H.K. (2021). REVENGE TOURISM: ANALISIS MINAT WISATAWAN PASCA PANDEMI COVID-19. https://doi.org/10.47256/PRINGGITAN.V2I01.158.
Then, J., & Yulius, K.G. (2022). Motivation and Interest in Traveling of Young Traveler During Revenge Tourism. Global Research on Tourism Development and Advancement. https://doi.org/10.21632/garuda.4.2.110-121.
Toubes, D.R., & Araújo-Vila, N. (2022). A Review Research on Tourism in the Green Economy. Economies. https://doi.org/10.3390/economies10060137.
Zhao, S., & Liu, Y. (2023). Revenge tourism after the lockdown: based on the SOR framework and extended TPB model. Journal of Travel & Tourism Marketing, 40, 416 - 433. https://doi.org/10.1080/10548408.2023.2256777.
Published
2024-01-30
How to Cite
YAMIN, Muhammad et al.
“REVENGE TOURISM” PASCA-PANDEMI COVID-19: PERAN MEDIA SOSIAL DAN DAMPAKNYA TERHADAP OVERTOURISM DI KABUPATEN BANYUMAS.
Prosiding Seminar Nasonal LPPM UNSOED, [S.l.], v. 13, n. 1, p. 145-152, jan. 2024.
ISSN 2985-9042.
Available at: <https://jos.unsoed.ac.id/index.php/semnaslppm/article/view/10388>. Date accessed: 23 feb. 2025.
doi: https://doi.org/10.20884/1.semnaslppm.2024.13.1.10388.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
