Semiotics Analysis of Gojek Advertisements on Instagram
Abstract
The rapid development of the era has made changes in various aspects of life, including the way of communication. One of the things the company does to communicate its message to its target audience is through advertising on Instagram social media. This article was created to analyze the signifiers and signified in advertisements, especially those published by Gojek on Instagram on 15 and 17 October 2021 using the Ferdinand de Saussure sign approach. This study uses qualitative methods to conduct research in collecting and analyzing data. The study finds 35 signifiers in 3 ads published on 15 October and 13 signigiers in 2 ads published on 17 October. October 2021.
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Chen, G., Xie, J., Dai, G., Zheng, P., Hu, X., Lu, H., Xu, L., Chen, X., & Chen, X. (2020). Validity of the Use of Wrist and Forehead Temperatures in Screening the General Population for COVID-19: A Prospective Real-World Study. Iran J Public Health, 49, 57–66. https://creativecommons.org/licenses/by-nc/4.0/
Creswell, J. W. (2007). Qualitative Inquiry and Research Design: Choosing among Five Approaches (2nd ed.). Sage Publications, Ltd.
Gligorić, K., Lifchits, G., West, R., & Anderson, A. (2021). Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol). PLoS ONE, 16(9 September). https://doi.org/10.1371/journal.pone.0257091
Jeganathan, K., & Szymkowiak, A. (2020). Social Media Content Headlinesand Their Impact on Attracting Attention. Journal of Marketing and Consumer Behaviour in Emerging Markets, 1/2020(10), 49–59. https://doi.org/10.7172/2449-6634.jmcbem.2020.1.3
Kaid. Lynda Lee, & Holtz-Bacha, C. (2006). The SAGE Handbook of Political Advertising- (2006). Sage Publications, Inc.
Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: Moving from Traditional to Digital-Wiley (2016). John Wiley & Sons, Inc.
Leonidou, L. C., Spyropoulou, S. A., Leonidou, C. N., & Reast, J. D. (2006). An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis. Journal of Marketing Management, 22(7–8), 759–797. https://doi.org/10.1362/026725706778612185
Saussure, F. de. (1916). Course in General Linguistics (C. Bally & A. Sechehaye, Eds.). THE PHILOSOPHICAL LIBRARY, INC .
Singh, N., & Srivastava, S. K. (2011). Impact of Colors on The Psychology of Marketing-A Comprehensive Over View. MANAGEMENT AND LABOUR STUDIES, 36(2).
Yakin, H. S. Mohd., & Totu, A. (2014). The Semiotic Perspectives of Peirce and Saussure: A Brief Comparative Study. Procedia - Social and Behavioral Sciences, 155, 4–8. https://doi.org/10.1016/j.sbspro.2014.10.247
Published
2023-02-06
How to Cite
MAULANA, Mohammad Irfan.
Semiotics Analysis of Gojek Advertisements on Instagram.
Jurnal Lingua Idea, [S.l.], v. 13, n. 2, p. 140-158, feb. 2023.
ISSN 2580-1066.
Available at: <https://jos.unsoed.ac.id/index.php/jli/article/view/6491>. Date accessed: 11 mar. 2025.
doi: https://doi.org/10.20884/1.jli.2022.13.2.6491.
Section
Articles
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