Analisis Institusional Atas Sertifikasi Makanan Halal dan Kinerja Keuangan UMKM di Banyumas
Abstract
This research intended to study perception of MSMEs (Micro, Small, and Medium Enterprises) about Halal certification and company’s financial performance in Banyumas, Central Java, Indonesia. Analysis will be based on Institutional Theory.
This study is qualitative. Informants are MSMEs owner in Banyumas, Central Java, Indonesia. Data are collected using Focus Group Discussion and open questionnaire. Data analyses are performed with process data condensation, data display, and conclusion drawing as well as verification.
The result confirm that halal foods and beverages certification is consistent with Institutional Theory’s 3 components. First, coercive isomorphism that happened with the obligation of obtaining halal certificate for halal food and beverage products by Indonesian government. Second, normative isomorphism happens when halal certification is important for selling food and beverages in muslim majority environment. Third, mimetic isomorphism can be seen when manufacturers want to obtain halal certificates because seeing other competitors having higher financial performance after halal certification.
References
Ab Talib, M. S., Md. Sawari, S. S., Hamid, A. B., Abdul Hamid, A. B., & Chin, T. A. (2016). Emerging Halal food market: an institutional theory of Halal certificate implementation. Management Research Review, 39(9). doi:https://doi.org/10.1108/MRR-06-2015-0147
Amer, M. (2024). Halal standards' implementation in Palestinian food sector: its drivers and impact on performance. Arab Gulf Journal of Scientific Research, 42(1), 2-29. doi:https://doi.org/10.1108/AGJSR-09-2022-0168
Badan Penyelenggara Jaminan Produk Halal (BPJPH). (2024, May 16). Kewajiban Sertifikasi Halal Produk UMK Ditunda, Menag: Bentuk Keberpihakan Pemerintah. Retrieved from https://bpjph.halal.go.id/detail/kewajiban-sertifikasi-halal-produk-umk-ditunda-menag-bentuk-keberpihakan-pemerintah
Badan Pusat Statistik Kabupaten Banyumas. (2024). Kabupaten Banyumas dalam Angka 2024. Banyumas: Badan Pusat Statistik Kabupaten Banyumas. Retrieved from https://banyumaskab.bps.go.id/id/publication/2024/02/28/9e0122445a31b8ef3d94aa07/kabupaten-banyumas-dalam-angka-2024.html
Changalima, I. A. (2025). Halal supply chain management: A bibliometric analysis of the 100 most-cited publications from Scopus-indexed journals. Social Sciences & Humanities Open, 11, 101248. doi:https://doi.org/10.1016/j.ssaho.2024.101248
Dawam, K., Laela, S. F., Hendrasto, N., Rehman, H. M., & Hasan, M. K. (2023). Determinants of Micro and Small Enterprise’s Interest to Participate in Self-Declare Halal Certification. Journal of Digital Marketing and Halal Industry, 5(1), 1-22. doi:http://dx.doi.org/10.21580/jdmhi.2023.5.1.15041
DiMaggio, P. J., & Powell, W. W. (1983). The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in. American Sociological Review, 48(2), 147-160.
Ghazali, E. M., Mutum, D. S., Waqas, M., Nguyen, B., & Ahmad-Tarmizi, N. A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model. International Journal of Hospitality Management, 101(103109). doi:https://doi.org/10.1016/j.ijhm.2021.103109
Giyanti, I., Indrasari, A., Sutopo, W., & Liquiddanu, E. (2021). Halal standard implementation in food manufacturing SMEs: its drivers and impact on performance. Journal of Islamic Marketing, 12(8), 1577-1602. doi:https://doi.org/10.1108/JIMA-11-2019-0243
Hasan, M. R., & Abd Latif, M. S. (2024). Towards a Holistic Halal Certification Self-Declare System: An Analysis of Maqāṣid al-Sharīʿah-Based Approaches in Indonesia and Malaysia. Mazahib: Jurnal Pemikiran Hukum Islam, 23(1), 41-78. doi:http://doi.org/10.21093/mj.v23i1.6529
Hendayani, R. (2024). Halal Supply Chain Growth. Reference Modul in Social Sciences. doi:https://doi.org/10.1016/B978-0-443-13701-3.00102-X
Hidranto, F. (2024, May 4). Mengurus Sertifikasi Halal, Bagaimana Caranya? Indonesia. Retrieved from https://indonesia.go.id/kategori/perdagangan/8178/mengurus-sertifikasi-halal-bagaimana-caranya?lang=1
Jamaluddin, Hidayatulloh, Zaini, A., & Sanawi. (2022). The problems of implementing Halal certification through the self-declaration program for MSMEs in Indonesia: A Case Study. International Journal of Advances in Social and Economics, 4(1), 30-36. doi:https://doi.org/10.33122/ijase.v4i1.221
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An expanded sourcebook (2nd ed.). Thousand Oaks, CA, USA: Sage Publication.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3 ed.). Thousand Oaks, CA, USA: Sage Publication.
Noor, N. (2025). Halal service quality: systematic review, conceptual model, and future research. Journal of Islamic Accounting and Business Research. doi:http://dx.doi.org/10.1108/JIABR-06-2024-0211
Nugraha, W. S., Chen, D., & Yang, S. H. (2022). The effect of a Halal Label and Size on Purchasing intent for non-Muslim consumers. Journal of Retailing and Consumer Services, 65(102873). doi:https://doi.org/10.1016/j.jretconser.2021.102873
Othman, R., Ahmad, Z. A., & Zailani, S. (2009). The Effect of Institutional Pressure in the Malaysian Halal Food Industry. International Business Management, 3(4), 80-84.
Yunos, R. M., Che Mahmood, C., & Abd Mansor, N. H. (2014). Understanding Mechanism to Promote Halal Industry-The Stakeholders' Views. Procedia - Social and Behavioral Sciences 130, 160-166. doi:doi: 10.1016/j.sbspro.2014.04.020
Zailani, S., Iranmanesh, M., Jafarzadeh, S., & Foroughi, B. (2019). The influence of halal orientation strategy on financial performance of halal food firms: Halal culture as a moderator. Journal of Islamic Marketing. doi:http://dx.doi.org/10.1108/JIMA-01-2018-0023
Zulfakar, M. H., Chan, C., & Jie, F. (2017). Institutional forces on Australian Halal Meat Supply Chain. Journal of Islamic Marketing. doi:https://doi.org/10.1108/JIMA-01-2016-0005
Amer, M. (2024). Halal standards' implementation in Palestinian food sector: its drivers and impact on performance. Arab Gulf Journal of Scientific Research, 42(1), 2-29. doi:https://doi.org/10.1108/AGJSR-09-2022-0168
Badan Penyelenggara Jaminan Produk Halal (BPJPH). (2024, May 16). Kewajiban Sertifikasi Halal Produk UMK Ditunda, Menag: Bentuk Keberpihakan Pemerintah. Retrieved from https://bpjph.halal.go.id/detail/kewajiban-sertifikasi-halal-produk-umk-ditunda-menag-bentuk-keberpihakan-pemerintah
Badan Pusat Statistik Kabupaten Banyumas. (2024). Kabupaten Banyumas dalam Angka 2024. Banyumas: Badan Pusat Statistik Kabupaten Banyumas. Retrieved from https://banyumaskab.bps.go.id/id/publication/2024/02/28/9e0122445a31b8ef3d94aa07/kabupaten-banyumas-dalam-angka-2024.html
Changalima, I. A. (2025). Halal supply chain management: A bibliometric analysis of the 100 most-cited publications from Scopus-indexed journals. Social Sciences & Humanities Open, 11, 101248. doi:https://doi.org/10.1016/j.ssaho.2024.101248
Dawam, K., Laela, S. F., Hendrasto, N., Rehman, H. M., & Hasan, M. K. (2023). Determinants of Micro and Small Enterprise’s Interest to Participate in Self-Declare Halal Certification. Journal of Digital Marketing and Halal Industry, 5(1), 1-22. doi:http://dx.doi.org/10.21580/jdmhi.2023.5.1.15041
DiMaggio, P. J., & Powell, W. W. (1983). The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in. American Sociological Review, 48(2), 147-160.
Ghazali, E. M., Mutum, D. S., Waqas, M., Nguyen, B., & Ahmad-Tarmizi, N. A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model. International Journal of Hospitality Management, 101(103109). doi:https://doi.org/10.1016/j.ijhm.2021.103109
Giyanti, I., Indrasari, A., Sutopo, W., & Liquiddanu, E. (2021). Halal standard implementation in food manufacturing SMEs: its drivers and impact on performance. Journal of Islamic Marketing, 12(8), 1577-1602. doi:https://doi.org/10.1108/JIMA-11-2019-0243
Hasan, M. R., & Abd Latif, M. S. (2024). Towards a Holistic Halal Certification Self-Declare System: An Analysis of Maqāṣid al-Sharīʿah-Based Approaches in Indonesia and Malaysia. Mazahib: Jurnal Pemikiran Hukum Islam, 23(1), 41-78. doi:http://doi.org/10.21093/mj.v23i1.6529
Hendayani, R. (2024). Halal Supply Chain Growth. Reference Modul in Social Sciences. doi:https://doi.org/10.1016/B978-0-443-13701-3.00102-X
Hidranto, F. (2024, May 4). Mengurus Sertifikasi Halal, Bagaimana Caranya? Indonesia. Retrieved from https://indonesia.go.id/kategori/perdagangan/8178/mengurus-sertifikasi-halal-bagaimana-caranya?lang=1
Jamaluddin, Hidayatulloh, Zaini, A., & Sanawi. (2022). The problems of implementing Halal certification through the self-declaration program for MSMEs in Indonesia: A Case Study. International Journal of Advances in Social and Economics, 4(1), 30-36. doi:https://doi.org/10.33122/ijase.v4i1.221
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An expanded sourcebook (2nd ed.). Thousand Oaks, CA, USA: Sage Publication.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3 ed.). Thousand Oaks, CA, USA: Sage Publication.
Noor, N. (2025). Halal service quality: systematic review, conceptual model, and future research. Journal of Islamic Accounting and Business Research. doi:http://dx.doi.org/10.1108/JIABR-06-2024-0211
Nugraha, W. S., Chen, D., & Yang, S. H. (2022). The effect of a Halal Label and Size on Purchasing intent for non-Muslim consumers. Journal of Retailing and Consumer Services, 65(102873). doi:https://doi.org/10.1016/j.jretconser.2021.102873
Othman, R., Ahmad, Z. A., & Zailani, S. (2009). The Effect of Institutional Pressure in the Malaysian Halal Food Industry. International Business Management, 3(4), 80-84.
Yunos, R. M., Che Mahmood, C., & Abd Mansor, N. H. (2014). Understanding Mechanism to Promote Halal Industry-The Stakeholders' Views. Procedia - Social and Behavioral Sciences 130, 160-166. doi:doi: 10.1016/j.sbspro.2014.04.020
Zailani, S., Iranmanesh, M., Jafarzadeh, S., & Foroughi, B. (2019). The influence of halal orientation strategy on financial performance of halal food firms: Halal culture as a moderator. Journal of Islamic Marketing. doi:http://dx.doi.org/10.1108/JIMA-01-2018-0023
Zulfakar, M. H., Chan, C., & Jie, F. (2017). Institutional forces on Australian Halal Meat Supply Chain. Journal of Islamic Marketing. doi:https://doi.org/10.1108/JIMA-01-2016-0005
Published
2025-10-15
How to Cite
RAMADHANTI, Wita et al.
Analisis Institusional Atas Sertifikasi Makanan Halal dan Kinerja Keuangan UMKM di Banyumas.
Hakikat: Journal of Halal Studies, [S.l.], v. 1, n. 2, p. 65-75, oct. 2025.
ISSN 3090-7683.
Available at: <https://jos.unsoed.ac.id/index.php/jhs/article/view/15013>. Date accessed: 28 may 2026.
doi: https://doi.org/10.20884/1.hakikat.2025.1.2.15013.
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Articles
