JOS | Universitas Jenderal Soedirman

Volume 17, Issue 1, 2025 of the Journal of Accounting, Management, and Economics presents four articles on significant topics in marketing, public communication, facility management, and finance. Key themes include the influence of brand love and celebrity endorsement on purchase intention, the effectiveness of social media strategies in enhancing public engagement at DPRD Kota Surabaya, and the assessment of visitor satisfaction at Solo Techno Park with recommendations for quality improvements. Additionally, the volume examines the relationship between stock liquidity and the cost of equity capital in Indonesia, highlighting how lower liquidity correlates with higher capital costs.

DOI: https://doi.org/10.32424/1.jame.2025.27.1

Published: 2025-01-31

Articles

The Role of Celebrity Endorsement and Brand Love to Increase Purchase Intention in E-Commerce Companies

Dwi Kuncoro Aji, Tri Wikaningrum

1-12

DOI: https://doi.org/10.32424/1.jame.2025.27.1.14403
- PDF
Optimizing Social Media Engagement through HRM Practices in DPRD Kota Surabaya

Gagas Aji, Gustina Angen Nafie

13-19

DOI: https://doi.org/10.32424/1.jame.2025.27.1.14516
- PDF
Solo Technopark Service Quality Development Strategy to Increase Visitor Satisfaction using CARTER

Fanny Mulya Kirana, Katon Muhammad, Niko Siameva Uletika, Telma Anis Safitri, Rahmad Ramdhan Siregar

20-27

DOI: https://doi.org/10.32424/1.jame.2025.27.1.14540
- PDF
The Influence of Stock Liquidity on Several Measures of Cost of Equity Capital of Companies Listed in Indonesia 2015 to 2022

Junior Aulia Arga, Eko Rizkianto

28-39

DOI: https://doi.org/10.32424/1.jame.2025.27.1.14119
- PDF
The Role of Psychological Empowerment in Mediating the Influence of Transformational Leadership, Innovative Work Behavior and Career Development on Employee Retention

Rizki Prayogo, Adi Indrayanto, Daryono Daryono

40-51

DOI: https://doi.org/10.32424/1.jame.2025.27.1.14712