Volume 17, Issue 1, 2025 of the Journal of Accounting, Management, and Economics presents four articles on significant topics in marketing, public communication, facility management, and finance. Key themes include the influence of brand love and celebrity endorsement on purchase intention, the effectiveness of social media strategies in enhancing public engagement at DPRD Kota Surabaya, and the assessment of visitor satisfaction at Solo Techno Park with recommendations for quality improvements. Additionally, the volume examines the relationship between stock liquidity and the cost of equity capital in Indonesia, highlighting how lower liquidity correlates with higher capital costs.

Published: 2025-01-31

Articles