PREFERENSI MINAT MAHASISWA FEB UNSOED NASABAH PERBANKAN SYARIAH DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH

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Diterbitkan Mar 31, 2022
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Rachmat Santoso
Universitas Jenderal Soedirman
Abdul Aziz Ahmad Arintoko Arintoko

Abstrak

Penelitian ini bertujuan untuk mengetahui pengaruh variabel biaya, pendapatan, pelayanan, lokasi, dan bagi hasil terhadap minat mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman Purwokerto yang merupakan nasabah perbankan syariah untuk menggunakan jasa perbankan syariah. Penelitian ini menggunakan sampel sebanyak 103 nasabah mahasiswa. Pengambilan sampel menggunakan rumus Zikmund. Hasil analisis menunjukkan bahwa variabel rendahnya biaya, pendapatan, pelayanan, lokasi dan bagi hasil berpengaruh terhadap minat mahasiswa menggunakan perbankan syariah. Kemudian variabel yang paling penting untuk preferensi minat mahasiswa menggunakan perbankan syariah adalah variabel pelayanan.

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SANTOSO, Rachmat; AHMAD, Abdul Aziz; ARINTOKO, Arintoko. PREFERENSI MINAT MAHASISWA FEB UNSOED NASABAH PERBANKAN SYARIAH DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH. Indonesian Journal of Islamic Business and Economics (IJIBE), [S.l.], v. 4, n. 1, p. 70-84, mar. 2022. ISSN 2722-8002. Tersedia pada: <https://jos.unsoed.ac.id/index.php/ijibe/article/view/8737>. Tanggal Akses: 23 dec. 2025 doi: https://doi.org/10.32424/1.ijibe.2022.4.1.8737.
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