COMMUNITY-BASED TOURISM SECARA BERKELANJUTAN DI DESA WISATA KEMUTUG LOR

Abstract

Sustainable tourism aims to minimize negative environmental and social impacts while enhancing the local economy. Community-Based Tourism (CBT) serves as an alternative model for sustainable tourism by actively involving local communities. Kemutug Lor Tourism Village is considered a successful example of CBT implementation. This study aims to describe and analyze the sustainable implementation of CBT in Kemutug Lor. A quantitative descriptive method was employed, involving 32 tourism management respondents selected using clustering and quota sampling. Data were collected through a Likert-scale questionnaire and analyzed using univariate descriptive statistics and a t-test hypothesis test. The results indicate that CBT has been successfully implemented at a high level (>72), with a t-value of 9.71 exceeding the critical t-table value of 1.699. The success of CBT is reflected in five key dimensions. Economically, CBT has increased income and employment opportunities, although the unemployment rate remains at 19%, and SDG scores for Goals 8 and 10 are 27.63/100 and 35.89/100, respectively. Socially, it has improved quality of life and social relations, though SDG scores for Goals 3, 4, and 5 are 59.20/100, 41.11/100, and 48.63/100. Culturally, it has contributed to preserving local heritage. Politically, community participation has increased, despite an SDG Goal 18 score of 50.97/100. Environmentally, carrying capacity has improved, with an SDG Goal 6 score of 56.65/100.