Strategic Partnership In Sustainable Tourism Development
A Case Study In Banjarpanepen Village
Abstract
The diversity within society can serve as both a source of conflict and a form of social capital, supporting collaboration and cooperation among stakeholders such as the village government, the Tourism Awareness Group, and the local community. This study aims to examine the foundations of strategic partnerships in sustainable tourism development, exploring the types of partnerships formed and their implications for the community. A qualitative method with a phenomenological approach was applied, with data gathered through observations, interviews, and documentation to identify the foundations, forms, and impacts of these partnerships. The subjects of this study were the Banjarpanepen Village government and the Tourism Awareness Group. Data were analyzed using the Miles, Huberman, and Saldana interactive analysis model, which includes stages of data collection, reduction, display, and verification. The findings reveal that: firstly, the basis for partnerships in Banjarpanepen Village is to improve conditions within the village, including neighboring Janggolan Village. Secondly, the strategic partnership is built on mutual cooperation between the Banjarpanepen Village government, the Tourism Awareness Group, and the community to promote tourism development. Thirdly, the impact of these efforts is reflected in Banjarpanepen Village achieving Advanced Village status, with a Village Development Index score of 0.7525. The community has also experienced economic benefits, including increased income from MSMEs and enhanced social cohesion. In conclusion, the partnerships developed in Banjarpanepen Village serve as an effective model for fostering more sustainable and inclusive tourism development. This study recommends building strong partnerships with sustainable management practices as a means of environmental stewardship, which could also inform tourism policies to support broader adoption of this partnership model.
