Policy Innovation Revitalization of Traditional Markets in Purbalingga (Case Study of the Revitalization of Pasar Bancar Badog Center Bancar Subdistrict)

Abstract

A market is a place where sellers and buyers meet to negotiate daily necessities. Indonesia faces various
complex economic problems, prompting the government to continuously innovate in policy. One such
policy innovation is the revitalization of traditional markets. This program aims to improve the quality of
traditional markets so they can compete with modern markets, including infrastructure and facilities
upgrades. This study aims to analyze the policy innovation of traditional market revitalization at Pasar
Badog Bancar, Purbalingga. Using a qualitative method, data were collected through observation,
interviews, and documentation. The research was conducted at Pasar Badog, Purbalingga. The results
show that the revitalization of the people's market has increased comfort and operational efficiency.
Improved infrastructure and better management have boosted traders' turnover by up to 30% within a
year.