FINANCIAL LITERACY OF STUDENTS IN THE DEVELOPMENT ECONOMICS PROGRAM AT UNIVERSITAS JENDERAL SOEDIRMAN

Abstract

In the era of globalization and digitalization, financial literacy is a crucial skill, especially for the younger generation. Students, as part of the younger generation preparing to enter the workforce, require adequate financial understanding to manage their finances wisely. However, the level of financial literacy in Indonesia remains relatively low. Based on a 2024 Financial Services Authority survey, the Indonesian public's financial literacy index only reached 65.43. Limited financial insight can influence financial decision-making, such as unwise use of credit cards or online loans without understanding the risks. This study aims to analyze the effectiveness of a digital banking and financial literacy education and training program for students in the Development Economics Study Program, Faculty of Economics and Business, UNSOED. This study used a quasi-experimental approach with a pre-test and post-test without a control group. The sample was determined using purposive sampling based on active students in the 2023–2025 intake who had never participated in similar training. The results show that the education and training program had a significant impact on improving student’s financial literacy. Based on the paired sample t-test, all study variables had a significance value, indicating a significant difference before and after the training. This program has proven effective in improving students' basic knowledge, attitudes, behaviours, and abilities in managing personal finances digitally.