IDENTIFICATION OF ECONOMIC POTENTIAL IN SOKARAJA, BANYUMAS

Abdul Aziz Ahmad; Diah Setyorini Gunawan; Anzar Alfat Firdaus; Khalid Eltayeb Elfaki

Abdul Aziz Ahmad Economic and Business Faculty, Jenderal Soedirman University, Indonesia Gezira University, Sudan
Diah Setyorini Gunawan Economic and Business Faculty, Jenderal Soedirman University, Indonesia Gezira University, Sudan
Anzar Alfat Firdaus Economic and Business Faculty, Jenderal Soedirman University, Indonesia Gezira University, Sudan
Khalid Eltayeb Elfaki Economic and Business Faculty, Jenderal Soedirman University, Indonesia Gezira University, Sudan

Abstract

This research aims to identify the economic potential in the Sokaraja District and map the economic potential of the Sokaraja District so that the MSMEs centers in the Sokaraja District and the areas where these MSMEs are located can be identified. This research was conducted in the Sokaraja District, Banyumas Regency. The location was selected based on the consideration that the Sokaraja District has economic potential that can support the development of Banyumas Regency tourism. The research method used in this study was qualitative. This study used observation and interviews to obtain the necessary data and information. Overall, Sokaraja has strong economic potential, but a single regional development vision hasn't fully integrated it. Large-scale industry is strong, but it hasn't been matched by growth in medium-sized industries and cooperatives. Local trade is active but hasn't been directed toward the tourism sector. Despite its comprehensiveness, the creative sector hasn't fully utilized the financial infrastructure. Similarly, the tourism sector has enormous potential but hasn't been developed in a planned manner.