DEVELOPMENT STRATEGIES FOR THE INTEGRATED AGRICULTURAL CIRCULAR ECONOMY EDU-TOURISM IN PANCASAN VILLAGE

S Lestari; S Hartini; E Pujihastuti; A Prasetyo; C N Walidain

S Lestari Department of Management, Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia
S Hartini Faculty of Law, Universitas Jenderal Soedirman, Purwokerto, Indonesia
E Pujihastuti Indonesian Languange Education Department, Faculty of Humanities, Universitas Jenderal Soedirman, Purwokerto, Indonesia
A Prasetyo Department of Management, Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia
C N Walidain Department of Management, Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia

Abstract

This research aims to formulate development strategies for the Integrated Agricultural Circular Economy Edu-tourism in Pancasan Village, which exhibits a high potential for sustainability in waste management and aquatic kangkung farming. The research participants are stakeholders engaged in the Circular Economy Edu-tourism in Pancasan Village, identified through the snowball sampling technique. Data collection methods include both primary and secondary sources, and data processing is performed through stages of reduction, visualization, and classification, followed by source triangulation to ensure data validity. A SWOT analysis is employed as the principal analytical tool to determine the strategic positioning of the Integrated Agricultural Circular Economy Edu-tourism in Pancasan Village, supported by the Internal Factor Evaluation (IFE) matrix (Strengths – Weaknesses) and the External Factor Evaluation (EFE) matrix (Opportunities – Threats). The analysis places the initiative in Quadrant I, suggesting an intensive strategy focused on market and product development for the Edu-tourism initiative in Pancasan Village. The outcomes of this study are expected to contribute significantly to the growth and long-term sustainability of the Circular Economy Edu-tourism project in Pancasan Village.