THE EFFECTIVENESS OF TRANSLATION IN DEVELOPING LOCAL TOURISM IN BANYUMAS REGENCY

Abstract

One of the main contributors to Indonesia’s foreign exchange earnings is tourism. By developing and improving the quality of tourism in Indonesia, including in regions such as Banyumas, the number of tourist visits can increase year by year. Foreign languages play a crucial role in the sustainable tourism sector as a means of communication for international promotion, service delivery, effective communication between foreign tourists and tourism stakeholders, as well as with the local community, ultimately contributing to tourism development. This foreign language communication can be facilitated through translation. Translation is an essential aspect of improving the quality of a country's tourism by providing an effective medium for promotion, both orally and in writing, which can enhance foreign tourists' satisfaction and contribute to tourism development through high-quality bilingual promotional materials. This study examines the interrelationship between tourism, language, and culture. It also explores how foreign languages, particularly Mandarin, can serve as an important medium in the development of local tourism. The objectives of this study are (1) to enhance the role of foreign languages as a promotional medium; (2) to improve tourism quality through both written and oral translation; and (3) to analyze culture-based tourism and local wisdom in Central Java. Through a literature review, this study will elaborate on the use of foreign-language promotional materials to realize tourism based on local wisdom