USER EXPERIENCE STUDY FOR LOCAL GROCERY MOBILE APPLICATION

  • Hasyim Asyari Faculty of Engineering, Universitas Jenderal Soedirman, Purbalingga, Indonesia
  • Devy Alfianur Fathu Ulya Faculty of Engineering, Universitas Jenderal Soedirman, Purbalingga, Indonesia
  • Katon Muhammad Faculty of Engineering, Universitas Jenderal Soedirman, Purbalingga, Indonesia
  • Reza Azizul Nasa Al Hakim Faculty of Engineering, Universitas Jenderal Soedirman, Purbalingga, Indonesia
  • Indro Prakoso Faculty of Engineering, Universitas Jenderal Soedirman, Purbalingga, Indonesia

Abstract

This study assesses the user experience (UX) of the Beceran grocery app, which has over 5000 downloads and a 4.8/5 rating. Despite its popularity, users report issues like limited payment options, restricted delivery times, poor item freshness, bugs, and long buffering. Interviews with 30 local residents using the HEART Framework metrics revealed that Beceran excels in task completion speed and ease of use but struggles with incomplete features, unattractive design, limited product range, and lack of location selection. Key recommendations include integrating Google Maps for address search, adding e-wallet payments, creating a discounts section, providing user tutorials, offering detailed product descriptions, and expanding product variety. Addressing these issues is vital for maintaining user loyalty and preventing decline, highlighting the need for ongoing improvement.

Published
2025-01-10
How to Cite
ASYARI, Hasyim et al. USER EXPERIENCE STUDY FOR LOCAL GROCERY MOBILE APPLICATION. Proceeding ICMA-SURE, [S.l.], p. 120-125, jan. 2025. ISSN 2808-2702. Available at: <https://jos.unsoed.ac.id/index.php/eprocicma/article/view/14616>. Date accessed: 15 feb. 2025.
Citation Formats
Issue
Proceeding The 7th International Conference on Multidisciplinary Approaches for Sustainable Rural Development
Section
Articles