WHAT IS IN A NAME? EXPLORING THE NAMING OF RESTAURANTS IN PURWOKERTO

Ummi Nurjamil Baiti Lapiana; Siti Junawaroh; Ika Oktaviana; Ghina Nasuha Fatimatu Seha; Meta Arista Satyo Pramesti; Wulan Adiesty Alivia Putri; Qolbi Fathni

Ummi Nurjamil Baiti Lapiana Indonesian language and literature, Faculty of Cultural Sciences, Universitas Jenderal Soedirman, Purwokerto, Indonesia
Siti Junawaroh Indonesian language and literature, Faculty of Cultural Sciences, Universitas Jenderal Soedirman, Purwokerto, Indonesia
Ika Oktaviana Indonesian language and literature, Faculty of Cultural Sciences, Universitas Jenderal Soedirman, Purwokerto, Indonesia
Ghina Nasuha Fatimatu Seha Indonesian language and literature, Faculty of Cultural Sciences, Universitas Jenderal Soedirman, Purwokerto, Indonesia
Meta Arista Satyo Pramesti Indonesian language and literature, Faculty of Cultural Sciences, Universitas Jenderal Soedirman, Purwokerto, Indonesia
Wulan Adiesty Alivia Putri Indonesian language and literature, Faculty of Cultural Sciences, Universitas Jenderal Soedirman, Purwokerto, Indonesia
Qolbi Fathni Indonesian language and literature, Faculty of Cultural Sciences, Universitas Jenderal Soedirman, Purwokerto, Indonesia

Abstract

Toponymy is a branch of onomastics that studies place names. Toponyms are not only limited to the names of cities, villages, or streets but also include naming more specific places, such as restaurants. The locations studied in this research are restaurants located in Purwokerto. This research aims to understand the meanings of restaurant names in Purwokerto. The qualitative descriptive method used in this study displays data as descriptions rather than numerals. The data collection techniques used are interviews and literature studies. After collecting the data, a semantic approach was used in this study to examine the data to decipher the referential meaning associated with the names of the restaurants in Purwokerto. The research found that the restaurants are named based on characteristics of the restaurants, the owner's name, place of origin, menu, and owner`s hopes. Of the 32 restaurants studied, three have names based on distinctive characteristics, seventeen have names referring to personal branding, four have names based on their location, five have names based on the highlighting menu or specialty, three have names based on unique selling proposition and three have names based on vision and aspiration.