EXPLORING THE EFFECT OF ENTREPRENEURIAL COMMITMENT AND DIGITAL INNOVATION ORIENTATION ON BUSINESS PERFORMANCE: THE MEDIATING ROLE OF PRODUCT INNOVATION

  • Weni Novandari Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia
  • Siti Zulaikha W Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia
  • Ary Yunanto Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia
  • Siti Alifah Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia

Abstract

This study aims to analyze the effect of Entrepreneurial Commitment and Digital Innovation Orientation on Business Performance and the Mediating Role of Product Innovation. The study subjects were SME business actors in the creative industry sector in the Banyumas area. The study's results prove that entrepreneurial Commitment and digital innovation orientation positively affect product innovation. Product innovation has a positive effect on business performance. Furthermore, product innovation mediates the relationship between entrepreneurial Commitment and digital innovation orientation on business in terms of performance.

Published
2025-01-10
How to Cite
NOVANDARI, Weni et al. EXPLORING THE EFFECT OF ENTREPRENEURIAL COMMITMENT AND DIGITAL INNOVATION ORIENTATION ON BUSINESS PERFORMANCE: THE MEDIATING ROLE OF PRODUCT INNOVATION. Proceeding ICMA-SURE, [S.l.], p. 37-49, jan. 2025. ISSN 2808-2702. Available at: <https://jos.unsoed.ac.id/index.php/eprocicma/article/view/14586>. Date accessed: 15 feb. 2025.
Citation Formats
Issue
Proceeding The 7th International Conference on Multidisciplinary Approaches for Sustainable Rural Development
Section
Articles