Pola Komunikasi Kelompok Masyarakat Penggerak Pariwisata dalam Meningkatkan Jumlah Wisatawan di Citumang Pangandaran

Abstract

This study aims to determine: (1) The communication patterns of the Tourism Activating Community Group in Increasing the Number of Tourists in Citumang, (2) Factors support and hinder the communication pattern of the Tourism Activating Community Group in Increasing the Number of  Tourists in Citumang. This research uses qualitative methods with a descriptive approach. The sampling technique was purposive (purposive sampling), data were collected from the results of observations, interviews and documentation which were then presented in a systematic summary of the research findings as well as drawing conclusions. From the research that has been done, it is known that the communication patterns applied by Kompepar Citumang to increase the number of tourists in the communication process use primary, secondary, linear and circular communication patterns (wheel patterns), thus encouraging Kompepar Citumang to carry out activities that will increase the number of tourists. Then the supporting factors are the communication network used, cohesion or kinship and leadership that directs Kompepar Citumang to be more enthusiastic in increasing the number of tourists. However, Kompepar Citumang in the process of carrying out its activities also has several obstacles, namely technical, human, psychological and environmental.