THE EFFECTS OF HALAL CERTIFICATION, SHARIA ACCOUNTING RECORD-KEEPING, AND ISLAMIC BRANDING ON THE FINANCIAL PERFORMANCE OF HALAL MSMES
Abstract
This study examines the effects of halal certification, Sharia accounting record-keeping, and Islamic branding on the financial performance of halal micro, small, and medium-sized enterprises (MSMEs). The study is motivated by the rapid development of the halal industry and the important role of MSMEs as drivers of community economic activity, which need to be supported by compliance with halal principles, orderly financial governance, and an Islamic-oriented brand identity strategy. The financial performance of halal MSMEs depends not only on production and marketing capabilities but also on institutional and managerial factors, particularly the possession of halal certification, the implementation of Sharia accounting record-keeping, and the strengthening of Islamic branding. A quantitative survey approach was employed by distributing questionnaires to 67 halal MSME owners and operators. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to examine relationships among constructs and assess the validity and reliability of the measurement model. The findings show that halal certification has a positive effect on the financial performance of halal MSMEs. Sharia accounting record-keeping and Islamic branding were likewise found to exert positive effects on the financial performance of halal MSMEs.
References
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Olivia, H., Astuty, W., Hayati, I., Angkat, F. A., & Pasha, F. A. (2026). Determinant of digital accounting moderated by religiosity: Evidence from tofu MSMEs in Binjai City. JAS (Jurnal Akuntansi Syariah), 10(1), 21–40. https://doi.org/10.46367/jas.v10i1.2720
Rudiantoro, R., & Siregar, S. V. (2012). Kualitas laporan keuangan UMKM serta prospek implementasi SAK ETAP. Jurnal Akuntansi dan Keuangan Indonesia, 9(1), 1. DOI: 10.21002/jaki.2012.01
Sa’adah, J., & Setiawan, F. (2025). Efektivitas shariah compliance dan Islamic branding terhadap consumer loyalty produk Safi. Journal of Management, Accounting, and Administration, 2(1), 16–30. https://doi.org/10.52620/jomaa.v2i1.181
Salindal, N. A. (2019). Halal certification compliance and its effects on companies’ innovative and market performance. Journal of Islamic Marketing, 10(2), 589–605. https://doi.org/10.1108/JIMA-04-2018-0080
Salsabila, M., & Mukhsin, M. (2026). Kajian literatur religiusitas dan influencer marketing terhadap keputusan pembelian skincare halal Somethinc pada konsumen Muslim. Benefits: Journal of Economics and Tourism, 3(2), 108–135.
Santosa, C. W., Fahma, F., & Damayanti, R. W. (2022). The effect of halal certification on logistic performance and financial performance: Case study: Processed meat and cowhide SMEs in Surakarta. Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri, 24(2), 117–128.
Shahrin, A. A., Rozi, H. A. A., & Lutfi, M. (2025). Literasi keuangan nasabah terhadap pemahaman sistem pembiayaan Pegadaian Syariah di Indonesia. Al-Maqashid: Journal of Economics and Islamic Business, 5(1), 27–39. https://doi.org/10.55352/maqashid.v5i1.1597
Sihombing, A. H., Armayani, R. R., & Hasibuan, F. H. (2025). Pengaruh faktor internal dan eksternal terhadap kinerja keuangan usaha mikro, kecil, dan menengah (UMKM) syariah di Indonesia. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, 2(11).
Tuhuteru, A. D., & Iqbal, M. (2024). Readiness of micro, small, and medium enterprises (MSMEs) in the food and beverage sector for halal certification implementation: A case study in Magelang, Indonesia. Journal of Islamic Economics Lariba, 10(2), 1091–1114. https://doi.org/10.20885/jielariba.vol10.iss2.art24
Wibawa, D. P., & Yusnita, M. (2019). Peran UMKM sebagai penyangga perekonomian berbasis kerakyatan. Holistic Journal of Management Research, 2(2). https://doi.org/10.33019/hjmr.v2i2.1430
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand? Journal of Islamic Marketing, 1(2), 107–123. https://doi.org/10.1108/17590831011055851
Ye, J., & Kulathunga, K. M. M. C. B. (2019). How does financial literacy promote sustainability in SMEs? A developing country perspective. Sustainability, 11(10), 2990. https://doi.org/10.3390/su11102990
Yusof, Y. M., & Jusoh, W. W. (2014). Islamic branding: The understanding and perception. Procedia—Social and Behavioral Sciences, 130, 179–185. https://doi.org/10.1016/j.sbspro.2014.04.022
Alharbi, R. K., Yahya, S. B., & Kassim, S. (2022). Impact of religiosity and branding on SMEs performance: Does financial literacy play a role? Journal of Islamic Marketing, 13(12), 2717–2741. https://doi.org/10.1108/JIMA-08-2019-0162
Alserhan, B. A. (2010). On Islamic branding: Brands as good deeds. Journal of Islamic Marketing, 1(2), 101–106. https://doi.org/10.1108/17590831011055842
Anshika, & Singla, A. (2022). Financial literacy of entrepreneurs: A systematic review. Managerial Finance, 48(9–10), 1352–1371. https://doi.org/10.1108/MF-06-2021-026
Aribawa, D. (2016). Pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Jawa Tengah. Jurnal Siasat Bisnis, 20(1), 1–13. https://doi.org/10.20885/jsb.vol20.iss1.art1
Auliya, N. S., & Santoso, R. A. (2026). Determinan kinerja keuangan UMKM dalam perspektif literasi keuangan, implementasi QRIS, dan pengendalian internal. Jurnal Manajemen Terapan dan Keuangan, 15(1), 373–386. https://doi.org/10.22437/jmk.v15i01.53650
Aziz, Y. A., & Chok, N. V. (2013). The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: A structural equation modeling approach. Journal of International Food & Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997
Cania, E. S., & Nurlaila, N. (2024). Pengaruh sertifikasi produk halal terhadap praktik akuntansi syariah di industri makanan. International Journal Mathla’ul Anwar of Halal Issues, 4(2), 67–76. https://doi.org/10.30653/ijma.202442.113
Darmalaksana, W. (2023). How is the halal certification policy implemented? Perspective analysis of small and medium enterprises (SMEs) in Indonesia. Journal of Islamic Accounting and Business Research. https://doi.org/10.1108/JIABR-12-2022-0342
Donna, D. R., Dono, N. D., & Ahnaf, M. I. (2025). Evaluasi dampak sertifikasi halal pada UMKM produsen makanan dan minuman anggota Desa Preneur Model K45PAK. Indonesia Journal of Halal, 8(1). https://doi.org/10.14710/halal.v8i1.25367
Fitri, R. (2024). Sertifikasi halal dan pengaruhnya terhadap kinerja UMKM. Jurnal Manajemen dan Profesional, 5(2). https://doi.org/10.32815/jpro.v5i2.2326
Giyanti, I., Indrasari, A., Sutopo, W., & Liquiddanu, E. (2021). Halal standard implementation in food manufacturing SMEs: Its drivers and impact on performance. Journal of Islamic Marketing, 12(8), 1577–1602. https://doi.org/10.1108/JIMA-11-2019-0243
Hanifah, P. A., Zulpahmi, S. E., & Legowati, D. A. (2024). Analisis pengaruh religiusitas dan Islamic branding terhadap kinerja UMKM Muslim di Indonesia dengan literasi keuangan sebagai variabel mediasi. Jurnal Ilmiah Ekonomi Islam, 10(3), 2884–2897. https://doi.org/10.29040/jiei.v10i3.14768
Jensen, M. C., & Meckling, W. H. (2019). Theory of the firm: Managerial behavior, agency costs and ownership structure. In Corporate governance (pp. 77–132). Gower.
Manne, F. (2022). Praktik digitalisasi keuangan syariah terhadap kinerja keuangan UMKM di Kota Makassar. Indonesian Journal of Business and Management, 5(1), 173–177.
Masrizal, M., Sukmana, R., & Trianto, B. (2024). The effect of Islamic financial literacy on business performance with emphasis on the role of Islamic financial inclusion: Case study in Indonesia. Journal of Islamic Marketing, 16(1), 166–192. https://doi.org/10.1108/JIMA-07-2022-0197
Menne, F., Surya, B., Yusuf, M., Suriani, S., Ruslan, M., & Iskandar, I. (2022). Optimizing the financial performance of SMEs based on sharia economy: Perspective of economic business sustainability and open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 18. https://doi.org/10.3390/joitmc8010018
Noor, N. (2025). A closer look at halal brand image: Systematic review and future directions. Journal of Islamic Marketing, 16(10), 2900–2924. https://doi.org/10.1108/JIMA-06-2024-0259
Olivia, H., Astuty, W., Hayati, I., Angkat, F. A., & Pasha, F. A. (2026). Determinant of digital accounting moderated by religiosity: Evidence from tofu MSMEs in Binjai City. JAS (Jurnal Akuntansi Syariah), 10(1), 21–40. https://doi.org/10.46367/jas.v10i1.2720
Rudiantoro, R., & Siregar, S. V. (2012). Kualitas laporan keuangan UMKM serta prospek implementasi SAK ETAP. Jurnal Akuntansi dan Keuangan Indonesia, 9(1), 1. DOI: 10.21002/jaki.2012.01
Sa’adah, J., & Setiawan, F. (2025). Efektivitas shariah compliance dan Islamic branding terhadap consumer loyalty produk Safi. Journal of Management, Accounting, and Administration, 2(1), 16–30. https://doi.org/10.52620/jomaa.v2i1.181
Salindal, N. A. (2019). Halal certification compliance and its effects on companies’ innovative and market performance. Journal of Islamic Marketing, 10(2), 589–605. https://doi.org/10.1108/JIMA-04-2018-0080
Salsabila, M., & Mukhsin, M. (2026). Kajian literatur religiusitas dan influencer marketing terhadap keputusan pembelian skincare halal Somethinc pada konsumen Muslim. Benefits: Journal of Economics and Tourism, 3(2), 108–135.
Santosa, C. W., Fahma, F., & Damayanti, R. W. (2022). The effect of halal certification on logistic performance and financial performance: Case study: Processed meat and cowhide SMEs in Surakarta. Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri, 24(2), 117–128.
Shahrin, A. A., Rozi, H. A. A., & Lutfi, M. (2025). Literasi keuangan nasabah terhadap pemahaman sistem pembiayaan Pegadaian Syariah di Indonesia. Al-Maqashid: Journal of Economics and Islamic Business, 5(1), 27–39. https://doi.org/10.55352/maqashid.v5i1.1597
Sihombing, A. H., Armayani, R. R., & Hasibuan, F. H. (2025). Pengaruh faktor internal dan eksternal terhadap kinerja keuangan usaha mikro, kecil, dan menengah (UMKM) syariah di Indonesia. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, 2(11).
Tuhuteru, A. D., & Iqbal, M. (2024). Readiness of micro, small, and medium enterprises (MSMEs) in the food and beverage sector for halal certification implementation: A case study in Magelang, Indonesia. Journal of Islamic Economics Lariba, 10(2), 1091–1114. https://doi.org/10.20885/jielariba.vol10.iss2.art24
Wibawa, D. P., & Yusnita, M. (2019). Peran UMKM sebagai penyangga perekonomian berbasis kerakyatan. Holistic Journal of Management Research, 2(2). https://doi.org/10.33019/hjmr.v2i2.1430
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand? Journal of Islamic Marketing, 1(2), 107–123. https://doi.org/10.1108/17590831011055851
Ye, J., & Kulathunga, K. M. M. C. B. (2019). How does financial literacy promote sustainability in SMEs? A developing country perspective. Sustainability, 11(10), 2990. https://doi.org/10.3390/su11102990
Yusof, Y. M., & Jusoh, W. W. (2014). Islamic branding: The understanding and perception. Procedia—Social and Behavioral Sciences, 130, 179–185. https://doi.org/10.1016/j.sbspro.2014.04.022
Published
2026-08-22
How to Cite
GUNAWAN, Agus et al.
THE EFFECTS OF HALAL CERTIFICATION, SHARIA ACCOUNTING RECORD-KEEPING, AND ISLAMIC BRANDING ON THE FINANCIAL PERFORMANCE OF HALAL MSMES.
Soedirman Accounting, Auditing and Public Sector Journal, [S.l.], v. 5, n. 1, p. 62-77, aug. 2026.
ISSN 2962-2336.
Available at: <https://jos.unsoed.ac.id/index.php/saap/article/view/22441>. Date accessed: 22 aug. 2026.
doi: https://doi.org/10.32424/1.saap.2026.5.1.22441.
Section
article
