Published: 2026-06-03

Articles

Silent Resistance in AI-Driven Marketing: A Qualitative Study of Perceived Manipulation

Muhammad Hilmi Labibunnajah, Ninda Fatmawati, Abdul Ghofur

1-11

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Enhancing Customer Loyalty through Social Media Marketing and Brand Experience

Reni Rupianti, Nur' Adilla, Mariza Kertaningtyas

12-22

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Evaluating Technopark Service Quality Using The Carter Model And Importance-Performance Analysis (IPA)

Telma Anis Safitri, Katon Muhammad, Zakiyyan Zain Alkaf

23-35

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Determinants of Debt Financing Behavior in Indonesian Family Firms: The Moderating Role of Family Tribe’s Social Capital

Riffa'I Al Hakim, Yuni Utami, Mohammad Arridho Nur Amin

36-43

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Determinants of Corporate Social Responsibility Disclosure: The Moderating Role of Good Corporate Governance

Nida Aufa Al 'Asya, Yuni Utami; Amirah Amirah

44-57

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Understanding Customer Fatigue in Digital Marketing: A Stimulus–Organism–Response Perspective on Social Media Fatigue and Behavioral Consequences

Chandra Hadi Prayoga, Wiwiek Rabiatul Adawiyah, Najmudin Najmudin, Sudarto Sudarto

58-69

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