MAJID, Musfirah; PURWANTO, Teguh; KHOLIDAH, Nur. Peran Interaktivitas dalam Media Sosial terhadap Keterlibatan Konsumen dan Peningkatan Brand Equity. Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi, [S.l.], v. 33, n. 1, p. 20-33, june 2025. ISSN 2615-8094. Available at: <https://jos.unsoed.ac.id/index.php/performance/article/view/16888>. Date accessed: 15 aug. 2025. doi: https://doi.org/10.32424/1.jp.2025.33.1.16888.