A PELATIHAN DIGITAL MARKETING DALAM PENGEMBANGAN EKOWISATA

Abstract

In the current digital era, the use of information and communication technology has a large and important role in increasing a country's competitiveness. The development of Society 5.0 or Industrial Revolution 5.0, which was previously Industrial Revolution 4.0, has had impacts that cannot be avoided. One sector that is recognized as having great potential in supporting national economic growth in Indonesia is the creative economy sector in the development of Ecotourism. Ecotourism is a tourism development concept that is based on tourism development that is based on the uniqueness and conditions of certain regions which can be developed by implementing ecological tourism development. and sustainable (sustainability).

One of the problems faced by ecotourism entrepreneurs is marketing problems to increase income through promotions. One solution that can be done to increase the marketing of creative economy products in society is to use the Digital Marketing model. The use of digital media is expected to be able to reach a wider target market. In terms of content, digital marketing is not much different from conventional marketing. Digital marketing training is carried out by following the steps given in the digital marketing instructions and strategies provided by the service team