Articles

• THE EFFECT OF SOCIAL MEDIA INFLUENCER STORIES TOWARD PURCHASE INTENTION: THE ROLE OF BRAND ENGAGEMENT AND BRAND TRUST AS A MEDIATING VARIABLE

  Chandra Suparno, Hilda Riyanti Pradewi

  1-7

  DOI: https://doi.org/10.32424/jeba.v27i4.18804

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  Abstract views: 0 times | Downloaded: 0 times | Published: 2026-01-29
• Integrasi Omnix dan MyCX sebagai Kunci Efisiensi Administrasi dan Layanan Pelanggan di Index Telkom Purwokerto

  Dwi Astarani Aslindar

  8-18

  DOI: https://doi.org/10.32424/jeba.v27i4.19416

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  Abstract views: 0 times | Downloaded: 0 times | Published: 2026-01-29
• Strategi Integratif Ekonomi-Sosial-Lingkungan untuk Mewujudkan Kemandirian Ekonomi yang Berkelanjutan di Indonesia

  Annida - Fauziyah

  19-32

  DOI: https://doi.org/10.32424/jeba.v27i4.18148

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• Peran Inovasi Agribisnis Wisata Petik Buah Melon dan Dampaknya Terhadap Kesejahteraan Masyarakat di Desa Kebocoran, Kabupaten Banyumas

  elisatul lutfiyah

  33-41

  DOI: https://doi.org/10.32424/jeba.v27i4.18116

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• Analisis Pasar Rakyat Sebagai Implementasi Demokrasi Ekonomi Daerah (Studi Pada Pasar Manis Purwokerto Barat Kabupaten Banyumas)

  Kanaya Datta Sorra Effendi, Evania Puji Ayu Lestari, Dafit Saputri, Nashwa Fakhira Achmad, Shofia Nur Alifah, Siti Maghfiroh

  42-54

  DOI: https://doi.org/10.32424/jeba.v27i4.18145

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  Abstract views: 0 times | Downloaded: 0 times | Published: 2026-01-29