ERIANTI, Vivi Dwi; SETYAWATI, Sri Murni; SUPARNO, Chandra.
PERAN SELF CONGRUITY DAN BRAND IMAGE DALAM MEMEDIASI PENGARUH BRAND PERSONALITY TERHADAP BRAND LOVE.
Jurnal Ekonomi, Bisnis, dan Akuntansi, [S.l.], v. 25, n. 2, p. 1-12, june 2023.
Tersedia pada: <https://jos.unsoed.ac.id/index.php/jeba/article/view/11592>. Tanggal Akses: 12 july 2025
doi: https://doi.org/10.32424/jeba.v25i2.11592.