The Social Business Model Canvas Based on Baitulmaal: Case Study of Gerakan Indonesia Beras Baitulmaal Munzalan Indonesia Yogyakarta

Abstrak

This study analyzes the implementation of the Social Business Model Canvas (SBMC) in the Gerakan Infaq Beras (GIB) program by Baitulmaal Munzalan Indonesia, Yogyakarta Branch. Using a descriptive qualitative method, the research examines the 13 key components of the SBMC: Social Value Proposition, Impact Measures, Customer Value Proposition, Beneficiaries, Customers, Type of Intervention, Channels, Key Activities, Key Resources, Key Partners and Stakeholders, Cost Structure, Revenue, and Surplus. The findings reveal that GIB Yogyakarta successfully distributes over 25 tons of rice monthly to more than 21,000 students across 300 pesantren (Islamic boarding schools). The program adheres to the principle of "Baitulmaal no tamwil," ensuring that all funds are fully allocated without any remaining balance. Key factors contributing to its success include innovations in technology-based management, transparent reporting, and collaboration with local communities. However, GIB faces challenges such as fluctuating donation levels and rising rice prices, which impact the sustainability of its distribution efforts.