SUSTAINABLE COMMUNITY EMPOWERMENT STRATEGY IN THE DEVELOPMENT OF CIKAKAK TOURISM VILLAGE, WANGON SUB-DISTRICT, BANYUMAS REGENCY

Abstract

This study examined problems in the implementation of sustainable community empowerment strategy in the development of Cikakak Tourism Village. The purpose of this study was to determine the implementation of sustainable community empowerment strategy in the development of Cikakak tourism village. The methods used in the study included observation, interviews with informants using purposive sampling, and documentation study. The results of this study described empowerment strategies carried out through strategy formulation, strategy implementation integrated with sustainable programs and strategy evaluation. During the strategy formulation phase, Cikakak Village government set a vision and mission describing tourism development’s goals, objectives and work plans in Cikakak Village. In the implementation phase, Cikakak Village government utilized its resources by utilizing the local tourism potential in Cikakak Village to become an attractive tourist attraction for tourists, optimizing the community’s role and participation through empowering and improving the quality of human resources in tourism development in Cikakak Village and increasing the marketability of tourism potential through destination development, tourism marketing and creative economy procurement. The strategy evaluation phase was carried out once a month to find out the development of activities. The success indicators of tourism development in Cikakak Village can be seen from the benefits gained by the community in Cikakak Village and the achievement of 3rd place of tourism village at the national level.