The Analysis of the Development Strategy of Lembah Asri Tourism Village through Community Based Tourism (CBT)

Muhammed Rashid Almeida; Fadhil Azis Syahputra; Titik Nur Fadilla; Nabil Hadiansyah

doi:10.20884/1.creatour.2024.1.1.12083

Muhammed Rashid Almeida International Relations Department, Faculty of Social and Political Sciences, Universitas Jenderal Soedirman
Fadhil Azis Syahputra International Relations Department, Faculty of Social and Political Sciences, Universitas Jenderal Soedirman
Titik Nur Fadilla International Relations Department, Faculty of Social and Political Sciences, Universitas Jenderal Soedirman
Nabil Hadiansyah International Relations Department, Faculty of Social and Political Sciences, Universitas Jenderal Soedirman

DOI: https://doi.org/10.20884/1.creatour.2024.1.1.12083

Abstract

This study aims to analyze the development strategy of Lembah Asri Tourism Village through Community-Based Tourism (CBT) and its impact on the quality of life of local communities. Lembah Asri Tourism Village is one of the tourism villages in Indonesia that has various tourist destinations so that tourism village development strategies can still be pursued. Data in this study were collected through interviews and also document data such as journal articles or official government documents accessed from the internet. The data that has been collected were analyzed using qualitative methods. The results show that the involvement of the Lembah Asri Tourism Village community in several Community-Based Tourism (CBT) criteria has been partially fulfilled, while some are still considered to need to be improved and enhanced. Therefore, there are several steps that can be taken so that the criteria in Community-Based Tourism (CBT) can be improved. Among them are increasing local community awareness of the importance of developing tourism villages, increasing the tourism village budget, intensifying promotion and evaluating the role of communities such as BUMDES in managing tourism villages.