Analysis of The Impact of MICE Tourism on Bali’s Reputation Recover After The Covid-19 Pandemic: A Study Case of The 2022 G20 Summit

Abstract

This study aims to determine the impact of MICE Tourism on the restoration of Bali's reputation after the Covid-19 Pandemic with a focus on the G20 Summit which was held in 2022.  This research is a qualitative research with a literature approach.  Researchers emphasize on secondary data processing.   The MICE (Meeting, Incentive, Convention, Exhibition) segment has experienced rapid growth in the global tourism industry, contributing significantly to the economies of host countries. The hypothesis proposed is that there is a significant positive impact on the economy of Bali after the 2022 Summit.  Based on the results of existing research, Bali's economic growth has experienced significant growth gradually.  Tourist interest and trust to visit Bali also increased after the G-20 Summit. Before the pandemic, tourism accounted for 10.4% of global GDP and 10.6% of total world employment. In the MICE industry, infrastructure, marketing and city capabilities play an important role. Bali, as a major tourist destination, benefited from G20 2022 which improved its infrastructure, enhanced its global reputation, and boosted local economic growth. It also upskills the local workforce through ongoing training.