Implementation of Halal Tourism in Thailand Muslim Friendly Application in Thailand

Abstract

Based on data from the Department of Tourism, the number of Muslim tourists coming to Thailand in 2022 reach more than 3 million tourists. To make it easier for Muslim tourists to travel in Thailand, the Tourism Authority of Thailand (TAT) created an application that makes it easier for Muslim tourists to find halal facilities and services. The Thailand Muslim Friendly app is available to search for registered Muslim-friendly facilities and guidebooks for Muslim travelers. Various facilities are available in this application such as halal restaurants, nearby places for prayer, Qibla direction, shopping centers and other facilities. This application can be accessed with or without internet connection. Based on information from the Tourism and Sports Economy Division at the Ministry of Tourism and Sports, to date the arrival of Muslim tourists has contributed 689 billion baht in revenue to Thailand. To develop and encourage the growth of halal tourism in Thailand, the Ministry of Tourism and Sports in collaboration with Chulalongkorn University, this includes in-depth research on the characteristics and behavior of Muslim tourists. To analyze this paper, a library research method is used through a qualitative approach. 

Keywords: Pariwisata Halal, Aplikasi, Thailand, Muslim