The Role of Injourney Tourism Development Corporation towards Sustainable Tourism in The Mandalika

Abstract

The Mandalika Special Economic Zone (SEZ) holds immense tourism potential with its captivating natural beauty. The development of the Mandalika International Circuit, which hosts events such as MotoGP, Motul WorldSBK, and various other sports events, has established Mandalika as one of Indonesia's leading sports tourism destinations, attracting attention from international tourists. The MotoGP event in 2023 had a significant positive impact on the national GDP, ranging from 3.59 trillion to 4.30 trillion Indonesian rupiahs, and also generated a significant multiplier effect for the surrounding communities. However, tourism development in Mandalika must consider the principles of sustainable tourism to ensure that the multiplier effect generated by tourism in Mandalika can be enjoyed sustainably. The role of the Injourney Tourism Development Corporation (ITDC) is crucial in realizing the commitment to sustainable tourism in this area. This research employs a qualitative method through literature review to analyze the role of ITDC in achieving sustainable tourism in Mandalika, focusing on three main pillars: economic, social cultural, and environmental aspects. The research findings demonstrate how ITDC contributes to ensuring sustainable development in the Mandalika SEZ, especially through collaboration with UMKM, community empowerment, implementing environmentally friendly practices, etc., so that the multiplier effect of tourism in Mandalika can provide long-term benefits for the surrounding communities.