PENGARUH PRODUK, LOKASI DAN LAYANAN TERHADAP KEPUASAN PELANGGAN SERTA KEPUASAN PELANGGA TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus Pada Yogya Chicken Cabang Sumampir Purwokerto)

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Apdian Cahyadi Sumarsono Sumarsono

Abstract

The purpose of this study to analyze the influence of service, location, product and customer satisfaction impact customer satisfaction on repurchase intention. Analysis tool that is used Stuctural Equation Model (SEM). The results of this study is the service, location and product positive effect on customer satisfaction and customer satisfaction has a positive effect on repurchase intention.

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How to Cite
CAHYADI, Apdian; SUMARSONO, Sumarsono. PENGARUH PRODUK, LOKASI DAN LAYANAN TERHADAP KEPUASAN PELANGGAN SERTA KEPUASAN PELANGGA TERHADAP NIAT PEMBELIAN ULANG. Performance, [S.l.], v. 18, n. 2, p. 17-24, sep. 2013. ISSN 2615-8094. Available at: <http://jos.unsoed.ac.id/index.php/performance/article/view/807>. Date accessed: 21 july 2019.
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