PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION, DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL GETUK GORENG SOKARAJA DI KABUPATEN BANYUMAS

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Published Mar 1, 2012

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Ratni Zulaicha
Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman
Ary Yunanto
Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Abstract

The research was carried out on small business Getuk Goreng in Banyumas joined in union employers Getuk Goreng. This research will assist employers Getuk Goreng developing paradigm customer retention in variable customization, basic market orientation and competitive benchmarking to enable them to improve their performance in the face of competition.

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ZULAICHA, Ratni; YUNANTO, Ary. PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION, DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL GETUK GORENG SOKARAJA DI KABUPATEN BANYUMAS. Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi, [S.l.], v. 15, n. 1, p. 14-25, mar. 2012. ISSN 2615-8094. Available at: <http://jos.unsoed.ac.id/index.php/performance/article/view/718>. Date accessed: 19 apr. 2024.
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Vol 15 No 1 (2012): Performance
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Articles